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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124
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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181
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Sharing is how you build a Brand

Buzz Marketing for Technology

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Share this on Linkedin.

Brands 213