Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. The Definitive Guide to Social Engagement Data Inside of Hubspot.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 77

Collaboration Marketing Team Hubspot 77

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Later

FEBRUARY 16, 2021

To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. To help you get started, we’re sharing 8 ways to use LinkedIn for business: . Use LinkedIn Analytics. #1:

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., To engage more effectively, you need to build a list of email addresses for permission marketing.

Hubspot 96

Hubspot How To Loyalty Resources 96

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. 5 LinkedIn marketing tips to grow your Company Page 600% faster. LinkedIn is only just getting started! Let’s get started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! As much fun as it is, keeping up to date with the changes to education and Digital Marketing trends, strategies, and techniques too can be challenging. I’ve got to say LinkedIn!

Education 190

Education Authentication Team Hubspot 190

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 100

Conversation Strategy Social Media Marketing 100

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. HubSpot’s social media content calendar is templated and customizable; you don’t have to start from scratch, and you can make it your own.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

Devumi

SEPTEMBER 26, 2014

LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. LinkedIn doesn’t.

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Pam Moore

JULY 13, 2023

LinkedIn Sales Navigator: The treasure map to uncovering those golden nuggets of lead and customer insights. HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place.

B2B 78

B2B Training Hubspot Team 78

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. Related posts: Spray and Pray Marketing 2.0 Tweet This! Share this on Facebook.

B2B 173

B2B Content Marketing Syndication 173

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Linkedin. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement.

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Want more inspiration?

Engagement 156

Engagement Social Media How To Hubspot 156

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Koka Sexton

MARCH 20, 2011

101 Marketing Charts and Graphs. View more presentations from HubSpot Internet Marketing. The 8 Success Criteria For Facebook Page Marketing. Social Media Marketing: 27 Awesome Stats, Soundbites and Slides. View more presentations from HubSpot Internet Marketing. Top 10 Mistakes in Behavior Change.

Social Media 110

Social Media Hubspot StumbleUpon Marketing 110

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

Resources 99

Resources Content Case Study eBook 99

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77