Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Connect with Debbie on LinkedIn or Twitter. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. The Case for the Micro Influencer Dance.

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Connect with her on LinkedIn or Twitter.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Thanks to: The Smithsonian Institution, HubSpot, the Center for American Progress, Kars4Kids, the Pittsburgh New Music Ensemble, photographer Joss Rossi, and the organizations with links for providing background research. Connect with her on LinkedIn.

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Monday Roundup: Email Content

Waxing UnLyrical

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4. Based in the Washington, D.C.,

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. You can also connect with him via Twitter and LinkedIn. Shorter works, but it’s not always what your audience wants. A plethora of content.

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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). mobile notifications, and LinkedIn. So, to me, this says two things: a.

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