Buzz Marketing for Technology

article thumbnail

Sharing is how you build a Brand

Buzz Marketing for Technology

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Share this on Linkedin. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tweet This! Share this on Facebook.

Brands 213
article thumbnail

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook.

B2B 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.

B2B 100
article thumbnail

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Linkedin. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This!

B2B 206
article thumbnail

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Share this on Linkedin. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for. Tweet This!

Marketing 181
article thumbnail

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Hubspot 140