Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Landing pages. Smart forms.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Don't forget to use surveys within LinkedIn groups to improve experience - . Keep LinkedIn Group strong - Kill spam posts daily, moderate daily, avoid irrelevant topics esp politics and religion! HubSpot seminar says check out empire avenue as a source of great info/connection. Keep on topic).
LinkedIn is the Best Social Network for Improving SEO
SEPTEMBER 3, 2012
Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan
10 Ways to Strategically Grow Your LinkedIn Connections
Social Selling Masters
MAY 30, 2016
When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. filters.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Digital Marketers Need SEO Skills Ranked number five on the LinkedIn 25 Hottest Skills that Got People Hired in 2014 list , search engine optimization (SEO) was also cited as a required skill for 14 percent of the companies I looked at. Develop site-specific and interactive content : Are you posting the same things to Twitter as you are to LinkedIn? Are you keeping up?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. HubSpot ).
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Recent research shows that only 37% of the Inc. Leads.
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creation
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowRange of coverage.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. Share this on LinkedIn. How can I get more retweets? Still, lots of good advice.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Image credit: The Far Side. In social media, as in physical training, it takes time to see substantial results. Reach out.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline.
25 Social Selling Posts You Should Read
MARCH 11, 2014
How to Be Found on LinkedIn. Whether you’re mastering social selling , making yourself easier for future employers and clients to find, or recruiting top talent, it pays to be a LinkedIn power user. But do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm. link]. 2. link]. 3.
10 Awesome Slideshares of Social Media Marketing
MARCH 20, 2011
View more presentations from HubSpot Internet Marketing. View more presentations from HubSpot Internet Marketing. Ultimate Guide – How to Use LinkedIn for Social Selling. I love living in the age of the internet. I’m a huge fan of the site Slideshare. Social Media Measurement. View more presentations from Kelsey Ruger. View more presentations from Rohit Bhargava.
Will The Rise of the Photo Apps Kill the Written Word?
Convince & Convert
FEBRUARY 14, 2012
74% and 73% of the Inc 500 use Facebook and LinkedIn respectively, and the study concluded: “Fewer [companies] are using blogging, message/bulletin boards, online video, podcasting and MySpace. More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Ekaterina Walter is a social media strategist at Intel. Contextual relevance.
Best Quora Guides and Insights of 2011
FEBRUARY 2, 2012
But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog. Is Quora still a significant social media destination?
The Social Media ROI Debate
AUGUST 23, 2010
According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Share this on LinkedIn. Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Perhaps.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. Awesome Ways to Market a Business Blog by HubSpot Blog. Awesome Ways to Market a Business Blog by HubSpot Blog. Share this on LinkedIn.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
LinkedIn. It’s interesting to hear it from the people already trying and succeeding with it. ">11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. LinkedIn. Should we call this LIO (LinkedIn Optimization)? Ten Terrific LinkedIn Tricks to Grow Your Business!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Share this on LinkedIn. Adoption soared. 85% of Inc. Mistakes were made. by iMedia Connection.
The Fleeting Value Of Content
SEPTEMBER 9, 2011
It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter , Facebook , YouTube , Google + , LinkedIn and more. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly. hubspot blog. linkedin. Most content screams into an empty universe. No matter how good the content is. Content is short.
This Week in Social Media – 6/5/2013
Social Media Marketing
JUNE 5, 2013
Hubspot has the answer. LinkedIn may have some competition. Expanding its own features, LinkedIn will give users the ability to share photos, documents and presentations in their status updates. Instead of watching the outside world zoom by, taking a page from the LinkedIn and Facebooks of the world and applying them to the enterprise could result in a world of progress.
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Hubspot recently reported that Facebook posts using photos received 53% more Likes. In fact imagery is one of the major reasons for the Facebook News Feed redesign. Infographic Sources: Facebook , Hubspot , CNN. Facebook LinkedIn social media TwitterSharing photos in social media often improves the chances that posts get views. It can also help improve user engagement.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L. Stop now.
Six Life Lessons from Continual Learning
JANUARY 5, 2016
Reading articles on Mashable, PRDaily, or LinkedIn are great ways of staying aware of day-to-day updates within the industry. Case in point, I realized the benefits with pursuing HootSuite, HubSpot, and Google Adwords accreditations as a result of reviewing the added material associated with continuing studies. HubSpot Academy. By Darryl Robinson-Keys . To exercise more? Udemy.
What Is Inbound Marketing For Lawyers?
JANUARY 6, 2015
Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. Hubspot simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” THEN WHAT?
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). LinkedIn Statistics. HubSpot ).
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. The Ultimate Guide to Mastering Pinterest for Marketing HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy.
Current Inbound Marketing Trends: 10 Things You Didn’t Expect
MAY 9, 2013
One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Did you read HubSpot’s 2013 State of Inbound Marketing report? Organic Search Rules.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. ” stage to the “how do I do it?” ” phase.
10 Social Lessons for B2B Companies
JULY 20, 2016
Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. — LinkedIn Marketing (@LinkedInMktg) May 23, 2016. video posted by HubSpot (@hubspot) on Jun 20, 2016 at 7:58am PDT. The social media landscape is ever-changing, and so is the way people are making buying decisions. Get Blogging. Set Goals and KPIs.
LinkedIn Profile Tips for Those Who Want to be Professionals
SEPTEMBER 26, 2014
LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. LinkedIn profile tips: Look professional, be professional.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
delete the vast majority of these emails—unless I recognize the rep or the brand from our interactions on Twitter, LinkedIn, or even Instagram. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. When it comes to platforms , LinkedIn is far and away the most popular. Great! Sales.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
LinkedIn: An audience of professionals. Try and express those professional benefits in your LinkedIn updates. great example of this is when HubSpot reached out to us with an opportunity to partner up on a social media content calendar template. LinkedIn: Post 4 times per day during USA working hours (5:00 a.m. Let’s jump in! . 1. Think, “share” first.
Top Blogging Statistics: 45 Reasons to Blog
APRIL 25, 2013
Tweet (Source: Hubspot ). 4) By 2013, it is projected that 128 million people in the US will be blog readers. Tweet (Source: HubSpot ). 6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). Tweet (Source: Hubspot ). Tweet (Source: BlogHer ).