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What's your social currency?

Akamai Marketing

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. These can be things like lists (e.g., Recognition on your blog can even be an incentive for greater performance. Make it easy for the press to contact you.

ROI 191
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Director of Sales for @ klout. She blogs about marketing strategy, market research, science, oncology, hematology and immunology. Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., Amber Buhl. MaverickNY. Michelle Tripp. michelletripp. Susan Kang Nam.

Twitter 279
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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot.

Tools 203
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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. 8 Ways to Not Get ReTweeted by HubSpot Blog. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates.

Tools 193
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And 52% of journalists say they use Twitter to research stories and discover what’s hot. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207
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9 Ways to Measure Content Marketing Success

Writtent Blog

The secret is a combination of quality, originality, and using keyword research to get your content right. While these are measures, we recommend using a tool like Klout or the Peer Index to determine how you’re really stacking up against your competitors when it comes to shaping thought. Improve keyword rankings. Thought Leaders.

Content 103