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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics 139
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10 social media monitoring tools to inform your campaigns

Sprout Social

And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. We make it easier to detect call-outs and shout-outs as they happen.

Campaign 124
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Start with the basic stuff: demographic information. That’s why you shouldn’t entirely rely on historical data to inform future decision-making.

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45 of the Best Social Media Analytics Tools

agora pulse

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. BrandMentions. Brandwatch.

Analytics 179
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. The latest data from January 2024 shows that 93.2%

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How marketing automation empowers your team, and whole org

Sprout Social

Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. For example, after sifting through billions of social data points in seconds, Sprout’s automation packages those insights in shareable reports to keep stakeholders looped in. What are examples of marketing automation?

Team 108
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Not only can this provide followers with valuable information, it can also illustrate how your business can help them make the most out of this content. HubSpot: Lay a Bet on Instagram Video Marketing.

B2B 259