agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Agencies don’t have a great reputation; many have lost touch with their clients and focus solely on profit. The Education sector is an ever-evolving industry, and that’s what makes it so interesting.

Education 190

Education Authentication Team Hubspot 190

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Source: shopsolarkits.com Intelligent Content Collaborations Can Generate Massive Credibility Brand authority, trust, and reputation are critical to end consumers.

Content 222

Content Marketing Loyalty Collaboration 222

Hootsuite

JULY 13, 2023

Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. Magic happens on social media when the right stories are heard and the right conversations are started. 1 Social Media Tool Create. Try Hootsuite free for 30 days. #1 Free 30-Day Trial 2.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics.

Statistics 105

Statistics Skills Analytics Press Release 105

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Tools 99

Tools HootSuite Price Marketing 99

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

FEBRUARY 28, 2022

It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Just as regular branding involves developing a strong image for your target audience, employer branding is all about building your reputation and image for potential employees.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

agora pulse

MARCH 1, 2021

“A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. So how do you, specifically, get more leads using social media?

How To 174

How To Hashtag LinkedIn Newsletter 174

Social Media Strategies Summit

AUGUST 26, 2022

High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. This tactic might be the key to beating your competition and building your brand’s authority, as it relies on covering subjects no one else is talking about in your industry.

Loyalty 205

Loyalty Software Publishing SEO 205

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.”

B2B 122

B2B SEO Travel Hubspot 122

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Share the right content on the right social media network. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Oktopost

JUNE 14, 2021

Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Content Marketing. .” Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. As per social media statistics , more than 2.8 Industry standards The industry you’re in can also impact the best time to post.

Facebook 52

Facebook Guidelines Activities Feed 52

Writtent Blog

JANUARY 27, 2014

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” Social Media.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. “It wouldn’t work.”

Groups 109

Groups Groups LinkedIn Template 109

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in! .”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Writtent Blog

NOVEMBER 26, 2013

These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Check out this study that Hubspot did about business blogging. Image credit: HubSpot. An increase in traffic means more customers.

Hubspot 94

Hubspot Cost Engineering Flickr 94

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

FEBRUARY 1, 2016

This last week, I was fortunate to receive a nomination for Social Media Examiner’s “Top 10 Social Media Blogs.” Map Your Social Media Success! Grab this 10 step worksheet to Make Your Social Media Goals Stick. No matter what industry you’re in, one thing is certain.

How To 114

How To List Social Media SMS 114

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 3 Steps to Managing Your Reputation with Linkedin.com by MPower Philosophy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Koka Sexton

MARCH 11, 2014

This is the principle that’s critical to social selling , wherein transforming a potential lead into a solid connection is an accomplishment that leads to continuous referrals and an expanded network. How 4 advisors achieved social media success. Social Media Can Power Your Sales Pipeline.

LinkedIn 104

LinkedIn Hubspot Team News 104

Pam Moore

MARCH 14, 2019

From lead capturing and subscription-based platforms to shopping cart and social media, and one that integrates them all, these tools will make a huge difference in your business. Even Gmail is now getting opened at a rate of 66%+ which is crazy good regardless what industry you are in. I am not kidding. Can I get an amen?

Platform 60

Platform Marketing Training Hubspot 60