Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 24, 2019

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 15, 2016

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Who inspires you? Besides you, Shonali, I’d have to say not ‘who’ but ‘what’ inspires me.

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

MAY 13, 2019

Here is an alphabetical list of 20 highly recommended social listening tools to help you sharpen your social ears. AgoraPulse. BrandWatch. HootSuite Insights. HowSociable. Mentionlytics. Reddit Keyword Monitor Pro. Review Trackers. SocialMention. Sprout Social. TalkWalker. Conclusion.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

APRIL 11, 2011

Cartoon: HubSpot via Flickr, CC 2.0. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? Does tweeting “specials” when only 25 Twitter users are within driving distance help you sell more? It is really easy to do some math to get through the numbers.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

AUGUST 2, 2018

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Create bare-bones lead nurturing emails. By bare-bones, I mean two things: plain-text and short, concise copy. Concise copy ensures the message is focused and quick to read.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MAY 23, 2019

Thanks to: The Smithsonian Institution, HubSpot, the Center for American Progress, Kars4Kids, the Pittsburgh New Music Ensemble, photographer Joss Rossi, and the organizations with links for providing background research. Volunteering really CAN make the world go round. Let your volunteers know. You make a living by what you get.

Ensembli 149

Ensembli Training Eventful Communities 149