Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy).

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 9, 2009

In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university.

Social Media 191

Social Media Hubspot Travel Study 191

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

NOVEMBER 1, 2009

I have been a long time fan of HubSpot TV and I have seen every episode. But when I got there and saw the entire staff of HubSpot dressed in costume, I knew it was time to just go for it. So when Mike Volpe offered to have me on as a guest around the time of my book launch - I jumped at it.

Hubspot 100

Hubspot Energy Meeting Influencer 100

Buzz Marketing for Technology

APRIL 13, 2010

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for.

Marketing 181

Marketing Hubspot StumbleUpon Digg 181

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits.

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Buzz Marketing for Technology

DECEMBER 2, 2009

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits.

Hubspot 109

Hubspot B2B Cost System 109

Buzz Marketing for Technology

DECEMBER 12, 2008

I have also created a feed so you can subscribe to all of them in one feed - This is your one stop shop for hear what the C Suite is saying.

Mzinga 270

Mzinga Telligent SocialCast SocialText 270