Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. I just want you to learn how to analyze numbers for proper perspective. mobile app.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

AUGUST 5, 2015

Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. So how can you, as a communications professional, leverage the power of community building for your brand? Let’s get right to it, how to build your brand’s community. From there it evolved into email discussion lists (who remembers LISTSERV?),

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JULY 19, 2011

It is one more network drawing on my time … and it is asking for a lot of it up front. I have to fill out a profile, invite people, create Circles, learn how to use it etc. I’ve been conditioned by my use of Facebook to treat most social networks like a variation of Facebook. Image: Meer via Flickr, CC 2.0.

Google 172

Google Facebook Flickr Social Networking 172

Waxing UnLyrical

MAY 2, 2013

No matter how great the copywriting? Did you get some new ideas about how to find great keywords and key phrases? You can find him on Google+ and all the other social networks. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. I sure hope so.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. That’s not to say you have to know how to do everything that falls underneath the PESO model. That means the following: *In paid media , you understand how the Facebook pixel works and how to create custom audiences.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

JUNE 21, 2012

In some respects, I think that makes me even more like many of the people I interact with, since I have to figure out how to CLEP (see sentence 1 above) for myself and my own content while fulfilling the responsibilities of my “day job.” HootSuite. I’ve been a HootSuite fan for a long time. Post Planner.

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

MARCH 3, 2014

How to Be a Good Social Citizen. The Serious Goings-On Behind The Social Networking Scene . Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships. Martina McGowan shows you how to be your own BFF.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

FEBRUARY 19, 2014

Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees. Today’s takeaway is that social media monitoring has become much more complex from a regulatory standpoint.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

SEPTEMBER 26, 2012

While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Trust is hard to come by.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

APRIL 17, 2012

As for social networks, you might have heard of a site called MySpace. The most recent industry to see the fall of a leader, though, is perhaps less exciting than luxury cars, social networks and Internet search. The first test prep company to teach students how to beat standardized tests was Kaplan Inc.

Review 214

Review Brands Industry MySpace 214

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening? Social media is huge and loud. People form social media groups and communities to discuss matters they care about. They go straight from deaf to dead.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 31, 2019

Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 28, 2011

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Focusing on the numbers. Being more results-driven.

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

MAY 20, 2012

This is info they’ve already monetized to a certain extent, and will figure out how to continue doing. Facebook, if turned physical, is the closest network to looking like the “actual world.” ” It represents the term “social network,” and has the story and movie to prove it.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

NOVEMBER 27, 2012

We had some discussion on how to measure business-to-business (B to B) engagement, based on a question from Dawn Kelly, who is new to the #MeasurePR chat. I noted that how you measure engagement between businesses will depend on the most common interactions, and of course, what your goals are. The #measurePR transcript from Oct.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

DECEMBER 4, 2015

You know how to cut through the clutter. And in the social space, that is often easier said than done. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate. Mom did know best. Our basic job as PR pros is to get our messages across.

Consultant 100

Consultant Conversation Publishing Activities 100

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Does PR Serve the Brand or Start it?

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

DECEMBER 12, 2011

They might use a social network or two. They may not live in an optimal location. The local culture may not be welcoming. Such business owners have to create a squad in other ways. They might blog. Such efforts work, but they have their limitations.

Communities 215

Communities Team Meeting Study 215

Waxing UnLyrical

JULY 10, 2013

Most agencies in the country tend to focus heavily on media relations and do not understand how to engage with an online community. During the presentation, my co-workers pointed out that most of them are still not comfortable with the idea of pitching media on social networks.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

AUGUST 3, 2011

Here’s what Adriel Hampton wrote: I am writing to ask you to join Adriel Nation , my network for promoting emerging technologies for better government, democracy and self-governance and for sharing opportunities to help charities around the world. This is the right way to build your email list. So here are three tips from Adriel: 1.

List 230

List Yahoo Flickr Organization 230

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. How to get off your ass and start blogging , August 2015: 5 comments.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

AUGUST 10, 2011

Being able to draw on knowledge of how to gather, analyze, present and identify opportunities from research findings is essential. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. What would I add if I did it all over again tomorrow?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 24, 2010

The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. You may already have seen a couple of the Christmas-related videos making the rounds lately. What do they have in common?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

MARCH 27, 2015

And the sad truth, I think, is that it’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. As a result, they have no idea how to strategically integrate the two. But no one puts Social in a corner.

Diagrams 100

Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

DECEMBER 6, 2010

Mark as read Approve comment Davina, I follow the advice of Denise Graveline from dont get caught communications with much of my social networking. She likens it to a cocktail party or going to a business networking event. I figure if Id talk about it at a cocktail party or networking event, then I can talk about it here.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 24, 2016

Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. How have you used Snapchat for teamwork and collaboration? Providing feedback in a visual way. SproutSocial: Snapchat Marketing Guide.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Super Sunday: are you ready for some… advertising! by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. from Mizz Information. Read All About It!

Class 144

Class Postrank Tourism Survey 144