Dave Fleet

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HOW TO: Read 26 Books A Year

Dave Fleet

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath — read my review here. Feeding Frenzy by John Harmon — read my review here. Drive: The Surprising Truth About What Motivates Us by Daniel Pink.

How To 414
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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Social Computing Guidelines. Social Media Guidelines. Social Media Policy Procedures and Social Network Policy Procedures.

Policies 419
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks. I’ve been fascinated by the potential of augmented reality apps integrating with social networks, in the same way that Yelp works with real-world locations. Augmented reality and social collide.

Mobile 262
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258
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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

How do you work academics, experts or analysts, for example, into consumer-focused promotional activities? It’s hard, especially as, for many, social media is still seen as kids in their basements watching YouTube videos.

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Four theories on the declining trust in Canadian social media

Dave Fleet

Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social. The last year has seen Facebook – as the dominant social network – continue to monetize its platform. Rumours that confirm peoples’ biases are now believed and spread among millions of people.”

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Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Dave Fleet

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. department of education is recommending that schools teach children how to use social networks, rather than banning them. Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators.

Education 256