Akamai Marketing

AUGUST 3, 2011

You probably studied trends and learned all about how to market to and and communicate with particular generations. Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? They are practically meaningless.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

OCTOBER 30, 2012

I start every class asking people to tell me what social networks they currently use. You’d be surprised at how often I hear “none.” The combination of mixing personal and professional in social media has its challenges too. How to prevent this? Its just not enough.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

JUNE 26, 2012

How to implement social culture? Executives have to lead the social media revolution from within their organization, by implementing social values of increased internal transparency, customer centricity, two-way conversation internally first. One company is social, the other, is not.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

JANUARY 8, 2013

Here’s how to make consistency remarkable: Consistent Blogging Over Time. Point is, if you want to be remarkable as a social media presence or as a business, respond to every single mention. Choose Your Social Networks-Carefully. In the blogging world, there is this push-pull about quantity over quality. Remarkable?

Social Media 198

Social Media Marketing Social Networking Communities 198