Sherrilynne Starkie

JUNE 29, 2012

No information is posted that hasn’t been published by the social media users themselves. When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

MAY 2, 2012

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? VISIT MY FACEBOOK PAGE.

Health Care 281

Health Care Social Media Newsletter Training 281

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

APRIL 17, 2020

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.

LinkedIn 389

LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

DECEMBER 31, 2014

The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Featured Headline Marketing Altimeter Content marketing Social Media' Thought leadership and subject-matter experts are drawn from among senior executives, researchers and even product groups.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

JULY 19, 2013

How to Use Twitter (and why it beats FB). Featured Headline Social Media Twitter analytics Best practice Social network' HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Ask An Expert: Pitching on Twitter for SEO and PR. Upgrade Your Twitter Marketing.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MAY 14, 2018

Let’s set up a call to discuss how this strategy can work for you. The post Influencer relations: how to build trust appeared first on Sherrilynne Starkie. Building positive relationships with influencers if an important part of every communications initiative.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MAY 14, 2010

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Social Media 271

Social Media How To 271

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 18, 2020

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. That’s one way that earned media directly powers owned media. Earned media fuels shared media by providing quality content to share on company’s social media channels. Contact Me!

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 24, 2019

Shel and Ike Piggott discuss how to (and how not to) use push notifications. Digital PR Guru Gini Dietrich explains a new social media channel, Alexa Flash Briefings, a service offered by Amazon for their Alexa/Echo customers. She explains how to make the most of it and leverage it for business. Try Dry Episode 2.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

DECEMBER 3, 2017

New tools, features and functions in major social media platforms. It’s a fun way to learn how to use more of Google’s platforms and tools. Struggling to keep up with social media trends and innovation? Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. Find me a plumber! Dec 03, 2017.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips. Struggling to keep up with social media trends and innovation? Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Logan Paul video: How to unsubscribe from a YouTube channel. To understand just how fleeting net fame can be.check out this young YouTube star’s fall from grace. followers . Listly by Sherrilynne Starkie. Happy New Year!

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast. Listmania — Shel Holtz on For Immediate Release.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! See some how-to info for Instagram Messenger. How to Improve Your Instagram Story Engagement. We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. The recipient can still see the message.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

NOVEMBER 7, 2012

His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement ran a tweetchat to get feedback to gain a better understanding of how to get his open government initiative rolling.

Press Release 377

Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

OCTOBER 23, 2012

• The 10 most powerful questions in strategic communications (strategic leadership) – French. • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. Using social media for research. For more information on all six workshops, click here. Related articles.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

AUGUST 29, 2020

My PR stack includes (in part) BuzzSumo , Cision , TalkWalker Alerts , Ubersuggest , Moz , Google Analytics and I use several more for social media relations too. Interested in learning how to power your content marketing by adding earned media strategies and tactics? Need media relations training? Contact me!

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

DECEMBER 11, 2012

Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. Related posts: Social media: how to handle feedback.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

OCTOBER 18, 2012

Here’s how to endorse LinkedIn connections. Branding you: using social media to find a job. Email marketing goes social. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm this, just a click. Related articles.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

NOVEMBER 16, 2013

People I know who can barely operate their own personal Facebook profiles are suggested as social media experts. How To Use LinkedIn To Find New Clients. Featured Headline LinkedIn Social Media endorsements Social Networks' I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

AUGUST 25, 2013

Related posts: Social media: how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' This article was originally posted on ThornleyFallis.ca. Six more ways to beat writer’s block. PLEASE LIKE MY FACEBOOK PAGE.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

APRIL 25, 2012

It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media. How To Add Blue Text In Facebook Status Updates, Comments and Messages (tricks7.wordpress.com). Is Social Media changing our relationship with Death? Brands, however should definitely think twice.

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

MARCH 1, 2018

to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. Thorough understanding of how Facebook products can be used in advertising and communication strategies. This digital badge can be shared readily on social media, websites or even on a resume and email signature.

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It provides an insider’s view into our mindset and teaches brands how to build trust with a generation notorious for scepticism.” How to enter.

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Related Posts: What is Rob Ford’s media strategy?

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

MAY 2, 2015

According to The Guardian, the move came as the result of a disagreement on how to restructure the bank’s investment arm. It’s a cautionary tale for those who use social media without really understanding the functions and risks involved (both father and daughter in case, it would seem). How to be smart on Twitter.

Banking 150

Banking Social Networking Instagram Education 150

Sherrilynne Starkie

AUGUST 19, 2014

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

JUNE 29, 2013

RIP Google Reader: How to Continue Subscribing to World Soccer Talk. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Goodbye, Google Reader: 5 Alternatives to Get Your RSS Feed Fix. Facing the música: I select a Google Reader replacement.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

OCTOBER 16, 2018

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. Social Media Ambassadors. Click To Tweet.

Training 150

Training Social Media Policies Skills 150