Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Activities Social Media How To Marketing 206

Mindjumpers

AUGUST 29, 2011

Tweet An important part of your social media strategy is to start and manage your community. But in this post, I will attempt to list a few suggestions on how to start and build your social media community. The Role of Social Media in Lead Generation [presentation].

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Communities Social Media Community building How To 183

Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms.

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Mindjumpers

APRIL 13, 2012

We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Similar Posts: How To Create a Presence on Google+.

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Social Media Smart Phone Project Google 256

Mindjumpers

DECEMBER 15, 2010

Tweet Need some insights on what social media is about and what you can achieve by using it as a business? It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. Check out the full presentation here: Social Media for Business.

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Social Media Technorati Overview Statistics 252

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Similar Posts: 3 Ways To Great Social Content. 10 Social Media Trends for 2013 – Get Started!

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Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools. • Use of social media will clearly expand in the coming years.

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Social Media Survey Metrics Analytics 277

Mindjumpers

OCTOBER 14, 2014

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. Wanna learn more?

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How To Guidelines Social Media News 254

Mindjumpers

JUNE 26, 2012

Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing.

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Social Media Sports Statistics B2B 229

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Social media is great – it gives you great potential of reaching many people at lower cost.

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Policies Organization Social Media Reputation 245

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

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Social Media Conference Technorati Case Study 244

Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. How Social Media Strengthens Companies [infographic].

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Social Media Reputation Content Company 268

Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. How Social Media Strengthens Companies [infographic].

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Social Media Reputation Content Company 265

Mindjumpers

SEPTEMBER 9, 2010

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing.

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CSR Social Media Fashion Energy 214

Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. A girl who started sharing her thoughts on YouTube on how to wear makeup.

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Fashion Industry Social Media Vimeo 265

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. All because of the power of social media and the right campaign audience targeting.

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Social Media CSR Campaign Collaboration 248

Mindjumpers

NOVEMBER 17, 2014

Similar Posts: Weibo – a Chinese Social Media platform. Search & Social – Understanding the Interdependence. How to structure glocal communication on Social Media.

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Advertising Facebook How To Guidelines 230

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. The white paper throws some light on the following: How to define social analytics as a discipline.

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

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Survey Report Social Media ROI 250

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify?

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Guidelines Social Media Automotive Sports 238

Mindjumpers

JANUARY 9, 2012

He has a special interest in using social media for learning and blogs. With social media coming in, this has become far easier, defined and exhaustive, than ever before. How teachers can use social media for learning. Similar Posts: Combining UX With Your Social Media Profiles.

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Social Media Construction Aggregator Collaboration 176

Mindjumpers

DECEMBER 29, 2010

Tweet It has been a great year for social media. We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. The soda company understood how to make us of social media when developing new flavors. Mountain Dew.

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Social Media Technorati Campaign YouTube 237

Mindjumpers

MARCH 23, 2011

This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – and of course also two of the most popular infographics that we have posted on our blog. 5 Popular Posts About Social Media.

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Social Media Tips Newsletter Twitter 212

Mindjumpers

FEBRUARY 23, 2011

These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase. A negative relationship with people who represent the company: Social media can humanize your brand, if used correctly.

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Reputation Social Media Brands Policies 243

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult?

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NGO Strategy Facebook How To 272

Mindjumpers

DECEMBER 28, 2010

In general, we have experienced that both best practice cases and different “how to” posts have gained great popularity on our blog. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. Read Full Post ».

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Social Media Fashion Technorati Campaign 218

Mindjumpers

AUGUST 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword? But to me, the social media buzz is definitely not pure empty talk.

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Social Media CSR Disqus Fashion 237

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Collaborate and co-create.

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

JULY 16, 2012

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. The importance of social media in crisis management. Today, the power of social media is indisputable. The issues should not only be monitored in the traditional media. Take action.

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How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Social Media Wikipedia Microblogging Delicious 234

Mindjumpers

JANUARY 5, 2011

Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration.

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Social Media Marketing Policies Technorati 226

Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. The community manager has to manage the local language and it’s a core ability to know how to communicate social content on a local level.

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Activities Social Media Brands Guidelines 235

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It is an ignorant, but growing, assumption that social media is cheap.

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Social Media Cost Resources Advertising 258

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

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Campaign Social Media Reddit Disqus 206

Mindjumpers

MARCH 25, 2013

Similar Posts: How To Make An Outstanding Cover Photo Following The New Facebook Rules. 3 Ways To Great Social Content. Use your new wisdom and make it generate new content: “We have been listening to you…”. Good luck with your page! What Facebook’s New News Feed Means For Brands.

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Guidelines How To Facebook Banking 206

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

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Social Media Brands Foursquare Disqus 207

Mindjumpers

AUGUST 24, 2011

one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Besides that, he is “just” a really great down to earth guy – who really knows a lot about social media, but not in an expert or evangelistic kind-of-way. So what is Social Marketing IQ?

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Social Media Case Study Marketing Conference 178