Jeff Esposito

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Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? Lauren Vargas Sr.

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Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

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Measuring social media and the value of information

Jeff Esposito

Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. The book was published long before the struggle to quantify social.

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Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

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Walking humans, protest and you might work in social media if…

Jeff Esposito

54 Warning Signs That You Work In Social Media – this article cracked me up for a number of reasons. How many of the 54 are YOU guilty of? How to walk your human – well example #2 of the week for the internet surprising me is cats walking humans.

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Putting up a Steel Curtain on Social Media

Jeff Esposito

The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him.

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Overall, you should read this book if you: manage a social media program (PR, marketing, support). want to learn more on how to measure digital marketing. Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary' are a student majoring in marketing. like to learn.