Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. How do we use it? How does it work?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

APRIL 12, 2012

I then thought, “There’s a lot of noise out there now, was it, or is it now because of social media? Did social media create the noise ?” ” Is social responsible for this? Social media is like that. You just have to know someone who knows how to look and where to look.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. how to win. And rightly so.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

AUGUST 17, 2011

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Cisco is a good example of a company doing it the right way.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

JULY 22, 2010

*But that doesn’t mean that you know how to do it. It doesn’t mean that just because the barriers of entry are so low in social media that you know what you’re doing. Tags: social media marc meyer.

Social Media 143

Social Media How To 143

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? One might say, “Do we really need to&# ? and another would say “We have to&#.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 9, 2011

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. “I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 7, 2010

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0 No revenues.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? Especially the “how-to&# stuff, or the all encompassing “list&# ? Tags: social media. There’s one every day. What are those? What other soft skills would you add to this list?

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. The How To. In this post I want to address those issues so that you can get started with social media marketing.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JUNE 15, 2010

The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They are flying blind into social media. Like how to upload and share photos. They’re excited. They’re just happy to be here.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

NOVEMBER 17, 2011

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of. Social media #fails are always easy to read and write about too.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. Tags: hashtagsocialmedia social media marc meyer jason breed. via hashtagsocialmedia.com.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. The big question then is how to win.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 2, 2011

I was asked the other day via a tweet what was my biggest challenge when managing social media. The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

MAY 14, 2010

Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday. Too young for social networking? Facebook ‘fails to protect children’ How To Monitor Children On Facebook. NYU Students Start Privacy-Minded Social Media Site.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

JANUARY 7, 2010

Know how to comment on a blog and why. Know how to post a blog post and where. SEO skills-How to write for SEO. How to write PR releases with SEO in mind. An understanding of social media. A deeper understanding of social media. How to use Twitter and what the purpose of twitter is.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? I agree, especially in social media.

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

APRIL 29, 2010

When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. How social media connected us or would connect us, in ways that we never dreamed of. Facebook’s High Pressure Tactics: Opt-in or Else. So where’s our head at?

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. It just happened, but tons of pundits/people and social media consultants were looking at that million follower mark as social nirvana.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 20, 2010

Then yesterday David Binkowski threw a post up on Shamable about gaming social media. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. He makes some very valid points on how to proceed. 4) We talk about the need for social media rules, guidelines and policies.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JUNE 21, 2010

Presented by MyVenturePad and SAP, this live interactive webinar will explain how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business. This free, one-hour session will cover how to: Establish and build your Twitter presence.

Twitter 148

Twitter Web 2.0 Small Business Startup 148