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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.

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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254
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The KISS Method For Determining Social Media ROI

SocMed Sean

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269
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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. networking.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

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Social media- it’s not about the ratings

Janet Fouts

It’s not about how many followers they have–or their promises to get you thousands of followers–but whether they can show you the ropes and teach you how to engage your own followers and create a presence that attracts like minds. The Radian6 dashboard is going to knock the socks off the competition with this.

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