Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. How to Develop Meaningful PR Measurement is a post from: Shonali Burke Consulting, Inc. Our understanding of PR metrics needs a paradigm shift, though.

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

JUNE 23, 2014

In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them. Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. How do you keep your online content fresh?

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Waxing UnLyrical

JUNE 21, 2012

In some respects, I think that makes me even more like many of the people I interact with, since I have to figure out how to CLEP (see sentence 1 above) for myself and my own content while fulfilling the responsibilities of my “day job.” as much as I could, what I do find very useful, outside of the publisher, etc.,

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Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting! Read All About It!

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Waxing UnLyrical

MAY 1, 2020

And what I will give my discernment-challenged marketing colleagues, who penned that underwhelming email, is that at least they are trying to figure out how to proceed with business as usual… when it is anything but usual. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Waxing UnLyrical

JULY 8, 2013

4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. How To Get Leads With Content Marketing. How do you make your content unforgettable? How do you make your content marketing strategy most effective?

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Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. The challenge then becomes how to work from a combined budgetary, strategic and tactical approach for the whole marketing effort to meet that customer experience. Trust is hard to come by.

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Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). But what was most baffling was that this was published in PR Daily. If Ragan publishes it, fabulous. If not, I’ll just publish it here. I was very irritated.

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Waxing UnLyrical

DECEMBER 28, 2019

how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). How to get started: I wrote a post on how to get started with your measurement program quite a while back. when something began. for non-profits).

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Waxing UnLyrical

MARCH 21, 2019

What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. likes, retweets, followers, etc).

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) Image: SalFalko via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 12, 2012

People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. If you don’t know how to do a SWOT analysis, you better learn. Why is this? Why aren’t there more? Most bloggers blog too much. The world won’t come crashing down.

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Waxing UnLyrical

DECEMBER 24, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Waxing UnLyrical

APRIL 28, 2014

I am so sorry we didn’t publish for a few weeks. You can imagine how crazy it’s been. In this post for Harvard Biz Review , Dorie Clark and Andy Molinsky teach you how to change this mindset. Laura Click identifies the most common culprits and how to beat them by challenging the norm.

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Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. 6 Rules of Thumb for Successful Brand Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time.

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Waxing UnLyrical

NOVEMBER 10, 2014

Why: This is something you’re going to run into if you’ve been publishing content online for a while. How to write a compelling headline. Why: I’ve known Gini Dietrich for many years now, and the one thing about her that never ceases to amaze me is how she keeps. How to incorporate SEO and influencer content.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

JUNE 1, 2015

How to Increase Your Content’s Shareability. It’s an extremely demoralizing experience, even if you have hundreds of thousands of visits,” says Andrianes Pinantoan of Canva over at Convince and Convert , where he teaches us “how to break out of future roadblocks.” Why: “Have you ever been stuck in a rut?

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Waxing UnLyrical

DECEMBER 6, 2018

For the past several months, I’ve been taking care of the “stuff” – first for my late husband and then for my mom/family, and b) learning how to process my multi-level grief in as healthy and healing a way as possible. WUL (this blawg) will continue to publish , under the astute and watchful eye of Scott Kaminski.

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Waxing UnLyrical

JANUARY 6, 2014

Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. How to avoid the self-help blahs and blast off in 2014. and shares her wishes for you in the new year. Top Marketing Predictions For 2014. A New Year’s Wish From WUL… And Me. THREE WORDS to bind the year: 2014.

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Consultant Resources LinkedIn Trends 231

Waxing UnLyrical

MARCH 2, 2015

How to Turn Bland Text into Sparkling Online Content. Should You Publish on Medium? ” Ann Wylie explains how to “paint pictures in your audience members’ minds so that they understand your points faster” in this post. Why: “You’re not a boring old fogie, so why do dull sentences sneak into your content?”

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Waxing UnLyrical

MARCH 31, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Consultant Training Eventful Groups 174

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

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Waxing UnLyrical

DECEMBER 4, 2015

In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” You know how to cut through the clutter. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate.

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Waxing UnLyrical

SEPTEMBER 2, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Course Training Consultant Class 130

Waxing UnLyrical

MAY 20, 2015

LinkedIn’s built-in publishing platform is a really smart place for you to do this, especially if you have a low-to-no following on your own blog. . I like to frame my proposed topics based on how I can help the blogger’s readers. Her mission is to teach entrepreneurs how to get more publicity and sales.

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Waxing UnLyrical

FEBRUARY 13, 2017

Even more bonus content like the Twitter Chat Template Vault , which teaches you how to set up and manage Twitter chats just like I do with #measurePR , and with a swipe file of promo tweets. Several additional hours of training via replica recordings of my mini-trainings (like “Lift Off!” 24 , so definitely get in before then.

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Waxing UnLyrical

JUNE 20, 2016

It’s how to do it better and more effectively,” I wrote in this recent WUL post. How to Solve Your Social ROI Puzzle. Research your audiences to decide which platforms to use and how to include them in your social strategy,” says Katie Gaab. How do you make integrated communications a priority in your campaigns?

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SMS Retail Banking ROI 105

Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” There are many your team can use to streamline this research. You also need to find keywords.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

FEBRUARY 29, 2016

Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.”

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Waxing UnLyrical

AUGUST 22, 2012

How ironic, then, that I believe taking the company private again will benefit it in the long term. The main problem facing Team Zuck at the moment is how to turn those millions of users into dollars that shareholders can benefit from. originally posted on Waxing UnLyrical , published by Shonali Burke. That’s the key.

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Waxing UnLyrical

NOVEMBER 7, 2016

The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals. That is the universal language that connects our outcomes with client expectations. What is one Social PR campaign you’re in love with?

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Delicious Banking Campaign Course 163

Waxing UnLyrical

JANUARY 15, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Waxing UnLyrical

FEBRUARY 17, 2015

It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. ” I explore how the digital age has given us incredible opportunities to shape our own reputations in this post from the WUL vault. Image: Marc-Andre Larlvlere via Flickr, CC 2.0.

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Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. Why: “Generating buzz is vital for the success of a startup,” says Andrew Blackman as he explores how to make your startup “stand out from the crowd” in this post that has some classic, never-get-old, tips. Growth Hacking” – Ignore the Hype.

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Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. The key is getting started. The longer you wait, the more intimidating you will feel. No overnight success. Be consistent. This is TRUTH.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

FEBRUARY 2, 2017

Once you’re done with the training, you’ll have learned how to: Tap into your unique gifts to supercharge your work and career. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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