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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Understand Interests and Pain Points Now you know the basics of your audience — who they are and how many exist. This is a massive issue for many brands.

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How to Create Reminders Ads for Instagram

Jon Loomer

You can create reminders for an upcoming online or offline event. The post How to Create Reminders Ads for Instagram appeared first on Jon Loomer Digital. Let’s get to it… What Are Instagram Reminders? Reminders posts are unique to Instagram and only available to professional accounts. Let me know in the comments below!

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. Want to learn more about how to stand out in a crowded marketplace? Sign up for one of our upcoming social media conferences.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 103
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 101
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How to Tackle Instagram’s Biggest Marketing Challenge and Create a Winning Strategy

agora pulse

What are your Instagram marketing challenges this year? Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies. Be specific.).

Strategy 129
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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