The Social Media Incubator

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I

The Social Media Incubator

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? For instance, let’s say a potential new client is evaluating your company and one of your competitors. Stay tuned!

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part II

The Social Media Incubator

In our last post we shared some tips on how to use LinkedIn to build credibility online. Keep an eye out for part III of our LinkedIn for Marketing/Non-Sales series later this week!

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part III

The Social Media Incubator

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. So how have you been using LinkedIn to grow your business ? Do you see LinkedIn as a helpful marketing tool?

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10 Simple Truths About Business Marketing Today

The Social Media Incubator

In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Never put all of your customer acquisition eggs in one marketing basket. It is a channel for building relationships.

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How to Create a Viral Post in Social Media

The Social Media Incubator

Any social media marketing strategy should include adding a lot of value. So think about “value” as solving a problem, such as instructional or how-to material. Facebook Online marketing Social Media Social Media Tips Strategic Social Media social media marketing strategy viral post'

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Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. If you can’t measure success, then you don’t know when you’ve achieved it.

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