Social Media Strategery

NOVEMBER 24, 2010

Teaching a New Media Director how to get the UnderSecretary’s buy-in for some social media effort is just a stepping stone. The “New Media Director&# position has allowed social media to become this separate, compartmentalized thing. The real change will come when that New Media Director IS the UnderSecretary.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

OCTOBER 15, 2012

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. There are Google+ master classes. You can buy thousands of Facebook likes.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

APRIL 4, 2011

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. I always tell people that I’m not a social medi a consultant – I’m a communications consultant who knows how to use social media.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

MAY 18, 2020

Retailers figured out how to do curbside pickup without months of red tape getting in the way. I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ?

Sports 107

Sports Hotels Retail Real Estate 107

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Have an end goal.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MAY 12, 2010

After spending ample time with some of our social media champions , I started to see the benefits of how person-to-person sessions effectively fill this gap in my understanding. We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. The Whole. : The Whole.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MARCH 6, 2012

It requires rebels who know how to be disruptive without being insulting, who can offer solutions in addition to identifying problems, who can energize others others to follow, not hold other people back, and who are almost optimistic to a fault.

Policies 132

Policies Organization Sites Skills 132

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Here are ten that I particularly liked: How to Fail at Enterprise 2.0. Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0 Conference here in Boston.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

MARCH 3, 2011

We’ll use these advancements to contribute and lead the dialog on how to better measure and predict the types of social integration that lead to retention and graduation outcomes. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions.

Education 130

Education Class Groups Groups 130

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Who leads the social media initiatives then?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 9, 2010

I think because at its core, social media is about communication, PR/marketing/communications pros have seized it as their own. This means everyone has to have some baseline understanding of how to interact online. All those stories you hear about how someone posted something on Facebook that got them fired or in trouble?

Education 123

Education Social Media Project Study 123

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

AUGUST 18, 2010

It’s an interesting question – why are today’s students held accountable for not knowing how to use social media professionally, yet they haven’t ever been taught formally? Image courtesy of Flickr user lawtonchiles Those studying areas such as health or sciences are taught how and why things work and also how to be ethical.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. : The Whole.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 10, 2009

I provided no solutions for how to approach these people and get them engaged. I’ll follow this up with some more about how I illustrate the benefits of being transparent. We’re actively working to show these people the benefits of using social media behind the firewall and how it can be used to work smarter.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

NOVEMBER 30, 2008

I walked them through how to use both RSS feeds and del.icio.us , and showed them how they could use simply tag their relevant media coverage using whatever tags and descriptions made sense to them. 101 , buy-in , marketing , social media , web 2.0 already talked about how to justify social media to the big-wigs.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MAY 2, 2009

I want to be able to go to @IRS and ask them questions about how to fill out their forms.&# He then finished his answer with the following: What I find refreshing about Chris’ thoughts on Government 2.0 His first response (that I wasn’t able to get on tape) was “why isn’t the IRS on Twitter helping me do my taxes?

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

DECEMBER 30, 2008

I think we can apply these principles to our messages of why social media is important, how to use it, etc. I think we can apply these principles to our messages of why social media is important, how to use it, etc. It’s a highly enjoyable study of why some ideas survive and others are promptly forgotten. Hard part: time.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JUNE 7, 2009

That’s great marketing-speak, but bottom line, what’s in it for me? Well, how about: The chance to win a prestigious “Govie&# – given only to the best example of Government 2.0 These examples can be found at the state, local, federal, international, departmental, and agency levels. in each of the six categories.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

NOVEMBER 20, 2009

When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. But, they should also learn how to write like a human being, in a conversational tone, not as a public relations machine. sociology (how has social media changed the way families and friends communicate with one another?).

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

OCTOBER 19, 2008

I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. So, I’ve decided to focus my presentation on how to get your organization started in social media. link] Lyndon Great tips on how to bring social media to an organization. Organization, Web 2.o

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation. The Whole. : The Whole.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. I’ve had to do a lot of “what is a blog?&# briefings. The Whole. : The Whole.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. I’ve had to do a lot of “what is a blog?&# briefings. The Whole. : The Whole.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MAY 26, 2009

but aren’t sure how to get involved at that level. Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government!

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

MARCH 23, 2010

While your organization’s initial foray into social media may have started with a junior public affairs professional, some webmaster in the IT department , more and more organizations are now trying to figure out how to integrate these social media “pilots&# into their long-term strategies and plans. People get it. People get it.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. Kim Patrick Kobza To understand the difference you have to focus less on the how, and more on the why. You are on the forefront.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 22, 2008

We just need to figure out how to help them get there. We just need to figure out how to help them get there. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” The Whole. : The Whole.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 17, 2009

We have showcases to talk about all of the successes – why don’t we have an event to talk about the challenges we’re facing and how to overcome them? Oh wait – we will… Identify the skeptics and open up a dialogue with them – let’s stop talking about how great we all are amongst ourselves.

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

APRIL 14, 2013

Interestingly enough, brands can look to the government for guidance on this as Challenge.gov is a great example of how to create content and get your customers involved. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Sadly, it hasn't taken long for people to figure out how to game the systems, how to eliminate actual conversations (those take time, you know) and minimize actual relationships (those can get messy).

Press Release 139

Press Release Conversation Social Media Flickr 139