Sherrilynne Starkie

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How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. So I jumped at the chance to be the host of a business podcast about how to lead. The post How to lead and inspire others appeared first on Sherrilynne Starkie. These are strange times.

How To 300
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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How to make gorgeous ebooks

Sherrilynne Starkie

One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. If I get stuck on something, there’s a comprehensive help and how-to content including video tutorials. eBooks for Content Marketing. He shows you how Designrr works. I love Designrr.

eBook 207
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

Content 243
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

Content 195
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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Related posts: How to plan your story.

Content 304