Jeff Esposito

OCTOBER 18, 2010

In the marketing and communications world, we tend to use labels to describe people, places and things. Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). So my challenge to you, marketing folks, is to rewrite your rules.

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Sports Industry Brands Company 37

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

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Tips Foursquare Badge Conference 40

Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. How to engage and consult your community online -. How to Engage & Consult Your Community Online.

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Case Study Consultant Study Communities 24

Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. How to Conduct a Comprehensive Social Media Audit – I met Nikki Stephan at SXSW this year for a drink after months of chatting online. Hopefully that changes.

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Authentication LinkedIn Conference Social Media 36

Jeff Esposito

OCTOBER 20, 2010

At that time, I wasn’t sure I knew how to do that. Now that I am on this journey to learning how to hang up and experience real life in that moment, I thought I could share some tips and open up some discussion on why we should experience real life. Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc.

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Smart Phone Communities Tips Groups 32

Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. In this post, she goes into what she measures when it comes to measuring personal brand and how her thoughts on measurement have evolved. 4 Comments - Leave a comment!

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Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Nothing major or earth-shattering more nerdy than anything.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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Policies Travel Social Media Consultant 32

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. How to tell a journalist from a blogger – now this article is included for two reasons.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JANUARY 8, 2014

Facebook and the social media echo-chamber have failed the small business community in how to use the platform. From a social media “expert” standpoint, it was a follow-the-leader approach as opposed to here is how big brand X does things and how corner-coffee shop-Joe does things.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 11, 2011

This is a great piece on how IBM empowers their employees to scale. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps.

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Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

FEBRUARY 18, 2013

One company that knows how to develop and capitalize on stories is Disney Pixar. Companies of all shapes and sizes tell stories to the people who consume (or might like to consume) their products. One of the hardest things for companies in today’s day and age is developing a captivating story.

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Price Company Buy Products 46

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Crowdsource.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

APRIL 5, 2012

market with “research” so they can get social buzz. If you are in PR, like to be part of an angry mob, or like to educate yourself on how to write an awesome post on a polarizing issue, read this post. – A lot of conflicting information has come out over the past week on what the Timeline means for engagement for business.

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Case Study Class Issues Education 40