Janet Fouts

MARCH 28, 2021

Often, in marketing and politics especially, “authenticity” just doesn’t ring true. In this book, Vicki gives us some clues to discover our personal truth for ourselves, the real truth, and once we know that truth, how to make better decisions about how we can look to our values to lead our true life with purpose and joy.

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Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. What’s that got to do with social networks? Probably not.

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Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

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Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Some are analytical thinkers and know how to extract ROI from a stone. A good community manager is thinking strategically about how to deliver content that reaches the right people and inspires them to learn more. Not always.

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Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

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Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

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Janet Fouts

MAY 8, 2012

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. How to pull together an editorial calendar, a social media schedule and decide what social networks are the best use of your bandwidth.

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Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

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Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. Letting participants get up close and personal with speakers and practitioners helps drive home concepts gained in the presentations and plan for how to put them to use.

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Janet Fouts

APRIL 5, 2012

To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. Unless you’re a big brand I’m guessing you can’t afford to pay to have this much showing, so you’d better think about how to really engage people.

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Janet Fouts

JANUARY 14, 2013

Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition.

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Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. I’ve been building out a series of online courses that teach people how to use social media networks and tools and my WordPress Class series is the tip of the proverbial iceberg. I’m doing a little market research.

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Janet Fouts

JANUARY 3, 2012

Small business that we are at Tatu Digital Media, we have been fortunate to impact corporations and individuals and show them how to be more effective and efficient in how they do business online. The flap of a butterfly’s wing can cause a hurricane on the other side of the world. Add your thoughts in the comments!

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Janet Fouts

MAY 5, 2014

Now, how do you want people to perceive you? People relate to other people, not sales pitches and marketing jargon. In Nancy Duarte ‘s TED talk she gives powerful insight on how to tell a story that is compelling and creating a story structure that can be readily received by your reader. A walking sales pitch?

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Janet Fouts

FEBRUARY 25, 2013

Oh boy, another “ how to grow your Twitter following ” post! Before you hold one of your own, it’s a good idea to join some chats and see how to effectively participate in a Tweet chat. If you’re an author and you want to learn about how to market your book. You’re in the wrong place.

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Janet Fouts

AUGUST 1, 2012

That’s not how a social network works though. So here’s how to do that for Google+. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. On these kinds of networks you have to find people who are engaging and interesting as sources of conversation and listen, then talk back to them.

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Janet Fouts

MARCH 13, 2012

I don’t begin to have enough room to do this in a blog post, so I’ve got a handy-dandy free e-book on Facebook Timelines for you to download that will give you lots of details, specific rules to know and ideas about how to make your Facebook timeline really pop. Here are a few highlights for you to think about. Cover photos.

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Janet Fouts

JANUARY 4, 2011

We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Look at any big brand Facebook page.

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Janet Fouts

JUNE 14, 2011

He’ll show us how to get that engagement so the community flourishes and how to work with convert your online visitors and members into active volunteers that contribute to the community. Here to share his knowledge about community management and working with volunteers to keep your community active is Rik Panganiban.

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Janet Fouts

SEPTEMBER 17, 2012

It was a social media speaker’s dream, as the next day I was to talk about how to use social media when you’re traveling. Take social media marketing to that level and you WILL succeed at creating a following that cares about you too. Here’s a link to the Storify thread. Thanks Chef Art.

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Janet Fouts

JULY 5, 2011

Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. You know who you are. This is still the beginning.

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Janet Fouts

MAY 12, 2015

Get to the how-to. If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. Your follower list is now sorted by date instead of alphabetically. I’m not sure that one is an improvement. Your broadcasts page shows you all of your past broadcasts.

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Janet Fouts

JULY 19, 2015

UPDATED) HOW TO GET BEME UNLOCK CODES!!! It’s a video to nowhere people, and yet it has over 2400 views so far. Oh, and they’re running ads on it so they’re making a bit of cash on those views. Watch the vid! link] #beme FULL TUTORIAL!!!!!!!!!!!!!! Tasty Tech Tips™ (@BabyBoy15678) July 19, 2015.

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Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

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Janet Fouts

JANUARY 10, 2013

They get to know you, what you like, how to please you and bring you back for more. Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are.

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Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about?

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Janet Fouts

SEPTEMBER 5, 2014

Maybe it’s because you just don’t get how it works or how to use it! You can also use a tool like CircleCount to find relevant users and the Chrome extension Circleoscope to find more people and see how much they engage with other users (in public anyway). Here’s a video on how that works.

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Janet Fouts

JUNE 22, 2010

You need to understand the capabilities of your team and how to help them grow their skills. Every situation requires new research into who the market is and what tools they feel comfortable using and all the things I just mentioned above. To interact with your users and community and listen to what their needs and desires are.

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Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. You’ll be surprised at how your customers team up with you and you will get more ROI than you can show from all your reports.

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Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. How is business using Pinterest? In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS. But when all is said and done though, does the user base care?

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