Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

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Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This isn’t a new problem – how to measure lead. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

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Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Want to get ideas on how to evolve your product or service? – Why not play 20/20 Vision !

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Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

AUGUST 20, 2009

Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take. When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes!

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

MARCH 16, 2011

Social Media – is it really mainstream in B2B Marketing? To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Technology.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

JULY 22, 2008

How to Run a Meeting Like Google. Subscribe Now. Technology. Innovation. Small Biz. SEPTEMBER 27, 2006. By Carmine Gallo. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version.

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Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

So since you can’t hire an expert, what qualities would make for a good social media marketer? 3) Reach – they need to know how to reach people with their content, the more forms the better. Throw in the weekends and that drops to 5.5 But wait, social media hasn’t been around that long!

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Social Media Marketing Compete Organization 133

Buzz Marketing for Technology

JULY 22, 2008

How to Save the World. How to Save the World. Prescription: How to Save the World. Understanding How Gaia Works. · Corporatism, Free Trade & Distorted Markets. · guidance on how to write in the strange world of weblogs. SEARCH BLOG. Subscribe to this blog by. Email: MADE IN CANADA. What You Can Do.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. Learn how to draw out your vision. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? StartupNation Blogs. Written by: Rich Sloan.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. How To Create A Know-It-All Company. How to Reap the Rewards of KM. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". How To Create A Know-It-All Company. src = [link]. }. White Papers |. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

DECEMBER 11, 2008

His Personal Branding Blog is consistently ranked in the top 70 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice.

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

NOVEMBER 13, 2009

So since you can’t hire an expert, what qualities would make for a good social media marketer? 3) Reach – they need to know how to reach people with their content, the more forms the better. Related posts: Social Media Expert: How long does it take to become one? Throw in the weekends and that drops to 5.5

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JULY 24, 2008

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Query Input.

Google 280

Google Features Overview How To 280

Buzz Marketing for Technology

JUNE 27, 2008

A second was an audit manager who said she couldnt afford the intrafirm charge for research work and simply had no time to do such research herself, so she did without; she also confessed that shed never been taught how to find stuff on her own PC and could never find what she needed on her own hard drive. How to Save the World.

How To 100

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Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks. I’m excited to see what the next six years will bring.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. For a more in-depth look at this topic, you can check out the details in this ebook by Insights in Marketing.

eBook 223

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Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What role can marketing play in helping to define a new opportunity?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

JUNE 1, 2011

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick. Now that’s how to make a Small Budget have Big Impact! Of course you would!

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. We discussed a ton of ideas on how to capture ROI in social media!

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Buzz Marketing for Technology

MAY 25, 2011

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! This is a classic scenario that has to stop and I bet it will after the market rejects these CMOs over and over again. I really don’t get it. That’s 6 out of every 10 CMOs.

ROI 238

ROI Social Media Conference System 238

Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase.

How To 100

How To System Software B2B 100

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

JUNE 25, 2008

Technology makes it easy to ‘remember,’ the trick is learning how to forget. And this, the tacit knowledge that goes into learning and mastery, is probably the hardest thing to learn how to forget. the trick is learning how to forget gbrettmiller. Home Video Games: Future of education or harmful addiction?

Repository 100

Repository How To FeedBurner RSS 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. How does that differ from just a game? When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

SEPTEMBER 29, 2010

How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

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Social Media SM2 Energy Microblogging 230