Small Business Mavericks

JULY 15, 2014

Because you knew them, you knew what they liked, why they needed certain things, and could figure out how to connect and make a sale. If you are just starting to figure out how to reach customers online, it makes sense to have an idea of who you are trying to reach. Create A Buyer Persona For Your Perfect Customer.

How To 98

How To Small Business Education Buy 98

Small Business Mavericks

APRIL 21, 2011

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. You can leave a response , or trackback from your own site.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

JULY 9, 2011

If you’ve ever wanted to start your own holiday, Chick-Fil-A can teach you how. The fast food restaurant inspired hundreds of thousands of people to dress up like a cow and get a free chicken sandwich. That’s pretty impressive. When it comes to marketing – traditional or internet – it’s OK to get wacky.

Automotive 168

Automotive Discount How To Small Business 168

Small Business Mavericks

AUGUST 14, 2014

Demian Farnworth does a good job of explaining the difference between sympathy and empathy, why empathy connects with customers, and how to figure out what will connect to your particular customers by using empathy map sessions with your team. Why Empathy Instead of Sympathy?

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

SEPTEMBER 4, 2011

If you’re struggling with how to encourage more tweets and retweets for your blog and website content, then I highly recommend reading these two articles, both of which were written by social media icons and veterans of the field: Twitter Share Buttons Bring 7 Times The Return. 21 Tips To Earn Links And Tweets To Your Blog Post.

How To 129

How To Research Twitter Publishing 129

Small Business Mavericks

NOVEMBER 21, 2014

This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Small Business Mavericks

NOVEMBER 14, 2014

Were you affected by the Penguin update? Did you notice any effects from Panda, Pirate, or the combination thereof? Moz just posted Glenn Gabe’s entertaining look at The Danger of Crossing Algorithms: Uncovering the Cloaked Panda Update During Penguin 3.0 , and it’s entertaining in the same way that zombies fascinate current culture.

How To 107

How To Engineering SEO Google 107

Small Business Mavericks

DECEMBER 1, 2014

Okay, you’ve managed to manipulate your stuff into a great SERP ranking — so what? The best rankings in the world aren’t going to give much of a return on your investment if people visit your site and leave because it isn’t what they need.

SEO 102

SEO Engineering How To Small Business 102

Small Business Mavericks

SEPTEMBER 25, 2014

Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is. When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward.

How To 125

How To Small Business Engineering Groups 125

Small Business Mavericks

MAY 15, 2011

So how do you find a good copywriter at the right price point for your business? Copywriters in the Internet age are hard to find. Good copywriters are much more rare. But they are out there. First, determine your goals. What do you want to accomplish with your copywriter?

Press Release 168

Press Release Forums How To Skills 168

Small Business Mavericks

MAY 13, 2011

When you consider that roughly 90% of searchers click on results on the first page, and that more than 80% click on results in the top three positions on the first page, it makes sense to try and improve your rankings for important keywords.

How To 168

How To ROI Campaign Analytics 168

Small Business Mavericks

MARCH 18, 2014

Hashtags present a unique opportunity for online marketers. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

NOVEMBER 1, 2013

Do you know who spends more time on social networks than everyone else? Young moms. Or, more specifically, moms with young children. At least, that’s what Experian Marketing Services says. Moms with young children are two times more likely to use social networks three times a day or more.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

JANUARY 21, 2013

A few short years ago, bloggers scrambled to get rid of the reciprocating links in their sidebars because it was announced that Google was not going to let those links be used for SEO purposes. Many people called it a penalty. It wasn’t a penalty, but Google was adamant that they wouldn’t reward such links either.

How To 105

How To SEO Engineering Blogger 105

Small Business Mavericks

OCTOBER 5, 2012

If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post. When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can.

How To 98

How To SEO Newsletter Resources 98

Small Business Mavericks

JANUARY 22, 2013

Matt McGee has done it again. Provided food for thought where local blogging is concerned. If you are a local business and you want to create content that will attract local customers, then creating content with geotargeted terms may seem like a good idea. In actuality, it’s a double-edged sword.

How To 101

How To Upcoming Types Content 101

Small Business Mavericks

AUGUST 29, 2013

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

MARCH 18, 2013

If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. I doubt that’s going to happen. In fact, I’m confident that it won’t – especially if you do these three things to increase your blog readership right now. Don’t wait.

Google Reader 98

Google Reader Google Newsletter RSS 98

Small Business Mavericks

JANUARY 2, 2014

If you’ve ever been stuck on a blog post idea and didn’t know what to write about, then you might have been tempted to steal someone else’s idea. Well, the good news is, you can do that! You can’t copyright an idea, so there’s no harm in piggybacking off of someone else’s success if you do it the right way.

How To 98

How To Small Business RSS Engineering 98

Small Business Mavericks

DECEMBER 7, 2011

In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

NOVEMBER 5, 2014

Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? I think it’s popular because it adds value to the transaction.

Conversation 107

Conversation How To Guidelines Small Business 107

Small Business Mavericks

SEPTEMBER 3, 2013

Facebook took a survey of its users and asked them how they judge quality. The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. The results weren’t all that surprising, but they are important.

Content 98

Content Facebook Meme How To 98

Small Business Mavericks

DECEMBER 24, 2011

Talk about your business, talk about your products, give advice or how to steps about something that your business offers. You can always consult with internet marketers to have them help you if you are just not sure how to go about getting the right content on your website. Several are available.

Small Business 98

Small Business Content How To Engineering 98

Small Business Mavericks

OCTOBER 10, 2012

So how do you optimize your content for each location that you serve? Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service.

Content 98

Content How To SEO Engineering 98

Small Business Mavericks

MARCH 19, 2013

Google likes to help new webmasters. That’s why they recently published a PDF document that is a one-page cheat sheet for beginning webmasters to help them learn the basics of search engine optimization.

Google 96

Google Domain Name How To Guidelines 96

Small Business Mavericks

SEPTEMBER 10, 2011

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

MARCH 21, 2013

ABC News has seven suggestions on how you can celebrate this momentous occasion. Today is Twitter’s birthday. The social media service turns seven. I won’t recount them. You can read the article. But I do have seven suggestions of my own.

How To 79

How To Twitter News Social Media 79

Small Business Mavericks

DECEMBER 3, 2012

So how do you do that? Are you ready to start marketing your business through social media ? Congratulations! It’s not easy, or cheap. But it can be very effective if you approach it with the right mindset and attitude. You start by defining your target market.

Social Media 98

Social Media How To Study LinkedIn 98

Small Business Mavericks

MARCH 22, 2013

Like all things related to SEO, photo optimization is bound to change as well. In fact, Google+ recently added photo search for Google+ users. That means photo optimization is a new opportunity for small business owners and businesses that want to rank better inside Google+ (and who doesn’t?).

Google 79

Google Geotagging How To Small Business 79

Small Business Mavericks

FEBRUARY 6, 2014

It’s only been a few days since Facebook released its Look Back video for users. The video goes back through your Facebook history from the past 10 years and highlights the most liked, commented on, and shared items in your timeline. That is, the most popular items that you’ve shared with your friends and fans.

Video 101

Video Facebook How To Eventful 101

Small Business Mavericks

APRIL 23, 2015

Here’s how Neil answers the question: People come to a blog to read content. Neil Patel is a guy who loves to analyze things. On his blog, Quick Sprout, he just looked at the difference a sidebar can make on your blog. Does Your Blog Need A Sidebar?

How To 70

How To Engineering Sites Conversation 70

Small Business Mavericks

JANUARY 17, 2013

Your website content must do two things: It must first appeal to your ideal customer. And, secondly, it should close the sale. This is the dual nature of all website content. Your Ideal Customer. Your ideal customer is the person you want to do business with. For an auto mechanic, it might be people who are experiencing car problems.

Content 101

Content How To Buy Organization 101

Small Business Mavericks

MARCH 23, 2011

» How To Increase Your Twitter Followers So you’ve set yourself up a Twitter account and you’re raring to go. But how do you increase your followers? Good for you! First, keep in mind that you are not a celebrity. First and foremost, keep a consistent tweet schedule.

Small Business 93

Small Business Twitter How To Case Study 93

Small Business Mavericks

MARCH 28, 2012

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way.

Social Media 164

Social Media Energy How To Questions 164

Small Business Mavericks

OCTOBER 27, 2011

If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. That’s right. Writing and publishing a book will give you instant credibility. Here’s why.

How To 93

How To Publishing Reputation Small Business 93

Small Business Mavericks

JULY 2, 2013

So how do you conduct keyword research for your local search terms through Google Trends? Keyword research is a very important part of your local search marketing process. You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. The one I like is Google Trends.

Research 114

Research Trends Google Small Business 114

Small Business Mavericks

MAY 10, 2013

It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche.

Content 101

Content How To Small Business Strategy 101