Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. How to schedule a post or a tweet 100x a day? In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. How to schedule a post or a tweet 100x a day? Look Beyond the Numbers.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

AUGUST 9, 2011

Eventually when a mar-comm person or an IT person, or a PR person is hired, the skillsets will include a healthy understanding of how to use social networks, how to build communities, how to engage users in social nets, how to drive engagement in social nets and how to measure social engagements.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

AUGUST 2, 2011

Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

JANUARY 7, 2010

Know how to comment on a blog and why. Know how to post a blog post and where. SEO skills-How to write for SEO. How to write PR releases with SEO in mind. How to use Twitter and what the purpose of twitter is. How to write a proposal. How to monitor a brand across multiple channels. CSS would be nice.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

MAY 14, 2010

How can parents access their children Facebook account. Facebook ‘fails to protect children’ How To Monitor Children On Facebook. I hope it helps. Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

APRIL 12, 2012

I can use the best listening tools and platforms there are, but if I don’t know how to use them or I use them the wrong way, they are totally worthless to me. If someone thinks they know how or knows what I want and they still get it wrong-Shame on me. You just have to know someone who knows how to look and where to look.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

SEPTEMBER 29, 2015

Gone are the days where all clients or brands should or would accept someone who knows how to tweet, post to Facebook and take Instagram pics. Do you know how to measure? Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MAY 28, 2010

Instruct and show companies and clients how to use social networks to sell directly to consumers. Show and educate brands and companies how to use social networks and how to act on those social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 21, 2011

Did you know that when you go to Google’s search page and type in, “How do I use…” that one of the first results that show up in the search drop down box is, “How do I use Twitter and Facebook?” How do we use it? How does it work? It is assumed we know how to market to “them” because we know how to use social.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 21, 2012

Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Yes, we’re becoming enamored with the data and analytics of social, and we’re becoming really good at collecting it, but we still need a primer in what to do with it and how to turn it into Action.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

AUGUST 24, 2011

skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search? Case in point. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Let’s digress.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

AUGUST 17, 2011

As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked up by every major news outlet around the world.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

JULY 22, 2010

*But that doesn’t mean that you know how to do it. It doesn’t mean that just because the barriers of entry are so low in social media that you know what you’re doing.

Social Media 143

Social Media How To 143

Direct Marketing Observations

JANUARY 26, 2010

3) We cannot stress enough how important it is to engage but here is a post that stresses how important it is to, yep you guessed it, engage and also. how to win. How to Fail at B2B Social Media. How many of you currently use Linkedin in your social media marketing/marketing efforts?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 15, 2012

On the one hand we had Shirky wanting us to take it offline and on the other, we had a group of people in a tweetchat talking about how to make online connections stronger with the eventuality that we do take them offline. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

JUNE 28, 2010

“I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. I already own what I do, because I have a belief in it’s transformative capabilities. As I have said in the past. That’s not my job.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce?

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. He makes some very valid points on how to proceed. Actually he didn’t shoot us down, he didn’t even respond.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

JUNE 21, 2017

Keep in mind that even if you were a digital native, that doesn’t mean that you automatically knew how to use the internet, your mobile device, your favorite app or Google search for that matter. A fundamental understanding. Knowing what you have, what it can do and what to do with it.

Film 124

Film Mobile Sports Instagram 124

Direct Marketing Observations

APRIL 1, 2011

If you have doubts on how to use Twitter and still think it’s not worth it, listen to and watch Tom Martin’s Slideshare presentation on getting a job using social media.

Twitter 164

Twitter Course Questions Social Media 164

Direct Marketing Observations

OCTOBER 3, 2011

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. What does this mean?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

DECEMBER 6, 2012

You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Don’t let the title scare you. it’s really a simple notion actually. It goes something like this.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

APRIL 29, 2010

We didn’t start to care about how much was “out there&# until we started to see it abused and blasted all over search engines and showing up in our mail boxes. Privacy is the new default, and it’s time for Facebook to quit making it so damn difficult for people to understand how to control what others can and cannot see.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

MAY 13, 2022

The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

AUGUST 15, 2011

Unbeknownst to most of us is the fact that we’re getting played because someone knows how to play the game of driving eyeballs to a site that isn’t about quality content as much as it is about trying to get you to click on Google adsense boxes. We see the information that we see first and has ranked well and assume it is the best.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

AUGUST 18, 2016

I would have learned how to play an instrument early on! When and where were you happiest? My honeymoon. Which talent would you most like to have? To play the piano or guitar. If you could change one thing about yourself, what would it be? What do you consider your greatest achievement?

Travel 100

Travel Eventful Questions How To 100

Direct Marketing Observations

AUGUST 18, 2016

I would have learned how to play an instrument early on! When and where were you happiest? My honeymoon. Which talent would you most like to have? To play the piano or guitar. If you could change one thing about yourself, what would it be? What do you consider your greatest achievement? Being married for 20+ years and having 2 healthy kids.

Travel 100

Travel Questions How To 100

Direct Marketing Observations

OCTOBER 7, 2010

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. No revenues. Simple as that. They could not make any money.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

JANUARY 20, 2010

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

FEBRUARY 11, 2010

The How To. Given that search results can return articles and blog posts that rank high on the how to’s of social media and social media marketing, I think it’s important to trust one’s peers and their associated networks. Implementation. Why haven’t they done it yet? Lastly, I will say this.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

AUGUST 25, 2011

They created a slipstream niche around how to use social media for SMB’s. This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. No more.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

NOVEMBER 4, 2011

As if SBucks had just rewritten the books on how to engage- when at the end of the day, they didn’t do anything other than just set up a Twitter account early on. It just happened, but tons of pundits/people and social media consultants were looking at that million follower mark as social nirvana. It was just a number.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

NOVEMBER 17, 2011

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Tired or stumped on what you might write today or tomorrow? Do you create content for your blog or for your company blog? For clients?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

NOVEMBER 8, 2010

Look I get it, if you take enough cabs, you’re going to get the gamut of drivers, but I think it’s interesting to see how some know how to engage the customer and how others could care less. The Cab Driver: I actually had 3 cabbie’s but it was the 3rd one who had really understood the customer experience.

Conversation 189

Conversation Social Media Resources Course 189

Direct Marketing Observations

NOVEMBER 24, 2010

It is still an effort, and rightly so, to show companies how to use social media effectively, but please, enough with the definitions of what social media is. I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MAY 10, 2010

Children have no clue what privacy settings are and how to set them up on Facebook. Those other “friends&# , were no older than 13, but the majority were younger than 13. That means that they worked around the so-called age limit to join Facebook. So what’s my point?

Social Networking 198

Social Networking Privacy Activities Facebook 198