Buzz Marketing for Technology

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. Even the occasional thumbs-down is a good sign; shoppers see negative reviews as proof of an unbiased, truthful environment.

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How to Run a Meeting Like Google

Buzz Marketing for Technology

How to Run a Meeting Like Google. Subscribe Now. Technology. Innovation. Small Biz. SEPTEMBER 27, 2006. By Carmine Gallo. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version.

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Sort of a Reveal tab in a sense but note you don’t have to Like to shop on their page. What can you give away that you can use for a really smart welcome tab or reveal tab?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right?

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How to Save the World

Buzz Marketing for Technology

How to Save the World. How to Save the World. Prescription: How to Save the World. Understanding How Gaia Works. guidance on how to write in the strange world of weblogs. SEARCH BLOG. Subscribe to this blog by. Email: MADE IN CANADA. trust your instincts. BIO, SIGNATURE ESSAYS. What You Can Do. About the Author.

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