Akamai Marketing

MARCH 24, 2011

Afraid that they don’t know how to do it. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid. Afraid of the time it takes. Afraid of the technology. Afraid of what they will learn. Afraid of what will and won’t happen. Useless fear.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

DECEMBER 28, 2012

People who could provide you the details of how to self-publish. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Ship date: 12/10/12.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

JULY 23, 2012

At least one of those people should be a senior communications executive who understands how to use the platforms, and can make a judgement call quickly. The more you listen, the more you’ll know how to filter out the irrelevant information from the important information. Social media listening is a proactive action.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 9, 2012

Do I know how to party or what? I’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. I just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I’d share it here. Let’s be clear: there are ALL kinds of people on the interweb so its easy to create a moderation policy built for the lowest common denominator.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

JUNE 26, 2012

How to implement social culture? But larger businesses, government agencies and regulated industries do need to consider the internal aspect first. The internal aspect should focus on communication and training with an emphasis on transparency and collaboration.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Don’t know how to tag a word with <H1>? Create a variety of content types, including video, photos, slides. That’s a big jump. .

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 8, 2013

Here’s how to make consistency remarkable: Consistent Blogging Over Time. Sometimes that happens immediately (and everyone claps and jumps around) and sometimes it happens over time (and eventually, eyebrows raise and heads start to nod). In the blogging world, there is this push-pull about quantity over quality.

Social Media 198

Social Media Marketing Social Networking Communities 198