How To - Social Media Informer

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging.

Tools

Tools Posterous SEO StumbleUpon

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. New technologies change that behavior as people seek to leverage the convenience they provide.

Facebook

Facebook Instant Messaging SMS Posterous

Professional Services at the Digital Crossroads

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

Consultant

Consultant Flickr Advertising Collaboration

Professional Services at the Digital Crossroads

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

Flickr

Flickr Consultant Collaboration Advertising

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data

Data Flickr Statistics Survey

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. New technologies change that behavior as people seek to leverage the convenience they provide.

Facebook

Facebook Instant Messaging SMS Flickr

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. The financial services and banking client is conservative and hugely risk averse. Regulatory concerns abound.

Company

Company Social Media Posterous StumbleUpon

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

JUNE 30, 2011

EMC|ONE has taught us a great deal about how to work differently with one another – and has literally changed how we collaborate amongst one another on a global scale. Perhaps more importantly, social introduces new ways for us to work and collaborate with one another on a global scale.

Social Media

Social Media Collaboration Communities Community Platforms

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

JUNE 30, 2011

EMC|ONE has taught us a great deal about how to work differently with one another – and has literally changed how we collaborate amongst one another on a global scale. Perhaps more importantly, social introduces new ways for us to work and collaborate with one another on a global scale.

Social Media

Social Media Collaboration Communities Community Platforms

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

I differ slightly with Bruce Tempkin, though, on how to gather that data. I completely agree that it's critically important to understand customer wants and needs before, during and after implementing any strategy — and probably doubly important with social media since it is entirely dependent on customers spreading the word.

Research

Research Social Media Marketing Retail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

This was the first chapter that started to go deeper on helping marketers start to hone in “how” to do micromarketing. The core groups represent meaningful constituencies that ultimately drive brand purchase decisions.

Marketing

Marketing Review Tweetdeck Posterous

Social Media Informer

Adam Cohen

The Digital Five Tool Player

On Facebook and the Death of Etiquette

Trending Sources

Professional Services at the Digital Crossroads

Professional Services at the Digital Crossroads

Update Your Segmentation Model With Social Data Before It’s Too Late

Update Your Segmentation Model With Social Data Before It’s Too Late

On Facebook and the Death of Etiquette

Making the Leap: Why Companies Struggle with Social Media

Interview: EMC Does Social Media From The Inside Out

Interview: EMC Does Social Media From The Inside Out

10 Reasons Market Research is Critical to Social Media

Micromarketing: Relationship Marketing Through Advocacy

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