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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

List 155
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Trending Sources

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121
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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

For example, if you work for a Manhattan-based hotel, you’re likely focused on keyword such as “New York hotels,” and “best places to stay in Manhattan.”. But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Open Twitter Analytics.

Analysis 145
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Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

” The winners get a four-day lease (the perfect amount of time for a weekend road trip) of the S60 T5 AWD and additional perks, including a two-night hotel stay, and gift cards for gas, food, beverages, clothing and music. Pin your #Volvo adventure for a chance to win your ultimate #VolvoJoyride !”

Campaign 156
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. Hashtracking is another great hashtag-tracking option for Twitter and Instagram. Hashtracking.

Hashtag 156
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200+ Free Instagram Templates to Save HOURS of Work

Hootsuite

There’s also a template for Facebook and Twitter giveaways, plus a comprehensive “Contest Rules” template that you can add to a landing page. Use it internally to report on the success that your brand has reached on Instagram (thanks to the excellent social media management you’re doing, of course).