Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

FEBRUARY 5, 2020

Social media is a competitive space. Start with a social media competitive analysis. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Know which social platforms they’re on. Identify social threats to your business.

Analysis 145

Analysis Template Templates Social Media 145

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Hootsuite

SEPTEMBER 16, 2020

Successful social media brands are ones that connect with real people. Figuring out the right number of posts on Instagram—or any social media platform, really—is a delicate dance: a social soft-shoe, if you will. You should be obsessively tracking the metrics that matter so you can identify trends and growth.

Instagram 145

Instagram HootSuite Marketing Hashtag 145

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 128

Campaign Social Media UGC Metrics 128

Hootsuite

JUNE 8, 2020

GeoFilters are perfect for location-specific businesses like theme parks and hotels. From Delivery Metrics to Spend Metrics to Conversion Metrics and everything in between , you’ll know if your Snapchat ads have delivered their desired outcomes. Those are lenses! Use this data to inform your tactics moving forward.

Advertising 145

Advertising CPI How To Metrics 145