Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

Furthermore, work with the tradeshow (who undoubtably has already negotiated favorable rates at area hotels) to obtain a really nice block of rooms for your VIPS. Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

OCTOBER 28, 2012

Hotels, Airlines Should Participate: As soon as the warning was announced last night, I got several text messages from people visiting Hawaii asking for advice. I advised them to listen to the hotel staff, and watch the tweet stream and told them to #thinkcalmthoughts as my colleague Roxanne Darling tweets during these times.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. I remember in college, I worked at a major premier hotel.

Social Media 170

Social Media Policies Review Hotels 170