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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Sentiment 109
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Social Media 68.

Sites 177
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Situation: Across the industry, in 2010, Direct Online Channel sales will exceed 62% of total online hotel bookings.

Hotels 85
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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well. Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away?

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

57% of Americans will have a smartphone this year , meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge. Jay is the founder of [link] and host of the Social Pros podcast. Tweet this ).