Small Business Mavericks

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Bing Ads Sees Improved Click Volume With Close Variants Rollout

Small Business Mavericks

new york hotel la guardia airport = hotels lga airport (abbreviations/acronyms). Here’s what that can look like with phrase match keywords: minecraft game online = minecraft games (plural vs singular). pizza delivery near your hometown = pizza deliveries (stemming). victory saddlebags = saddle bags (word splitting).

Hotels 102
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7 New Buttons Facebook Hopes You Will Use

Small Business Mavericks

Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet.

Facebook 125
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Why Might Yelp Want SeatMe?

Small Business Mavericks

By offering reservation management services, many of those local businesses can get better leverage on their Yelp listings. Types of companies that could benefit include: Restaurants. Travel companies. Auto rental companies. Doctors and dentists. Various entertainment venues. Bus companies and passenger train services.

Directory 101
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Introducing Google Local Carousel

Small Business Mavericks

” The answer is, you can’t ensure inclusion, however, you can make it more likely that you’re included in the local carousel by adding your business to Google Maps. This is where the carousel information is pulled from. The local carousel seems to be available for several verticals, including: Restaurants. Bowling alleys.

Google 101
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Facebook Nearby: Another Reason To Have A Facebook Page

Small Business Mavericks

Along with an omni-list of locations, you can search for specific spots or browse by categories, including Coffee, Hotels, Outdoors, and Nightlife. If you really want to drill it down, then you can search by sub-categories. For instance, looking for an Italian restaurant? Then you can search for Italian restaurants in your local area.

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Location, Relevance, Prominence

Small Business Mavericks

That’s an important criteria in some industries such as hotels and restaurants where services cannot be delivered online. As the searcher is farther and farther away from our location, the less relevant we become for their search query. Location is very important. The Relevance Factor.