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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Discover whether hosting is your smartest choice for enterprise messaging. WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors.

Company 122
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

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Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Bill Hartzer

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 101
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Source: Acquire Case Study. Source: Acquire White Paper. During the series, the Mountain Dew Twitch Studio streamed videos of top gaming hosts and professionals playing games. It also hosted live updates from the show, with winners crowned in real-time. HLC’s results were: close to a 100% live chat response rate.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. White paper summary, including actionable recommendations and insights for companies. About the Jay Baer: Follow @jaybaer.

Brands 114
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. About the Jay Baer: Follow @jaybaer.