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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Media Exposures. Media Liability Insurance.

Insurance 174
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners. Subscribers receive exclusive access to the results – they will not be published publicly.

Brands 114
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 138
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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Ideally, you should publish every day. White papers. BlissPR is all B2B, and heavily blog-focused.

Content 129
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Polaris B ).

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7 Ways to Take the Media World by Storm

Convince & Convert

Yes, digital, as in desktop publishing, is becoming a legacy system. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do.