Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. About the Jay Baer: Follow @jaybaer.

Authentication 137

Authentication Nielsen How To Case Study 137

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper?

Content 95

Content Nielsen Marketing Repository 95

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Tumblr now hosts more than 100 million blogs, containing over 44.6 We've mentioned social TV before - and that its future lies with Twitter, not Facebook.

Social Media 164

Social Media Mobile Nielsen Press Release 164