Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? For example, if the daily unique reach of your Instagram Story is higher, there’s potential for growth in your ephemeral strategy.

Strategy 116

Strategy Content How To Marketing 116

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. Brand marketing.

Strategy 103

Strategy Marketing Startup System 103

Waxing UnLyrical

NOVEMBER 14, 2014

Why do people ask whether or not you should host your own blog? So when you have a bunch of “hosts” out there, all ushering you into the window seat, why bother with the hassle of creating your own? First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 126

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. Let’s take a deeper gulp of Red Bull’s social media strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Socialmedia.biz

JUNE 5, 2019

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. Targeted marketing is far more useful than a one size fits all approach.

Strategy 122

Strategy How To Marketing SEO 122

Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Episode Summary.

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B2B Strategy How To Social Media Management 129

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

B2B 62

B2B Marketing ROI Hubspot 62

Koka Sexton

DECEMBER 3, 2020

Effective marketing can bring a whole host of benefits to your business. With that in mind, we take a look at everything you need to know about how to create a marketing strategy. If you look around at the many types of marketing strategies, you’ll be surprised just how many subjects are being covered.

Strategy 71

Strategy Marketing How To Directory 71

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

FEBRUARY 22, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Striking the balance between fulfilling your company’s daily tasks and contributing to its long-term strategic vision has proven to be incredibly difficult for most marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Strategy 62

Strategy B2B Apple Energy 62

BeingOptimist

AUGUST 9, 2022

Music has the ability to evoke emotion and connect with people on a personal level, making it a powerful marketing tool. Here are seven ways that you can use music to boost your social media marketing strategy: 1. Host a Twitter Chat With a Musical Theme. Host a Twitter Chat With a Musical Theme.

Social Media 52

Social Media Strategy Marketing Hosting 52

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

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Eventful Social Media Marketing Influencer 161

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. Today, we’ll take a dive into why you should consider implementing some of these styles into your strategy. Why You Should Incorporate These Trends in Your Strategy.

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Data Marketing Trends Newsletter 170

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. These days, marketing initiatives have to justify their existence by showing measurable results.

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B2B Strategy Marketing Conference 95

Oktopost

OCTOBER 25, 2020

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. Listen to the podcast: Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

Social Media 160

Social Media B2B Marketing Skills 160

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Startup Social Media Management Apple 136

Oktopost

MAY 9, 2022

This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa reveals how to approach every social strategy from a global standpoint, how to manage different time zones, and the importance of using geographical data to speak to customers/ followers where they are.

Strategy 94

Strategy How To Social Media Management Apple 94

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success. Catch all episodes here. Episode Summary.

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B2B Marketing Apple Microsoft 131

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

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B2B Video Strategy Marketing 111

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

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B2B Social Media Strategy LinkedIn 136

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. What is influencer marketing strategy? But why is this the strategy?

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B2B Influencer Strategy Industry 69

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments.

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Team B2B Marketing How To 131

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. Well, this trending strategy is an influencer event. .

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Hosting Eventful Influencer Authentication 53

Oktopost

NOVEMBER 25, 2020

Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Looking for More About Effective Communication Skills?

Skills 125

Skills B2B Strategy Apple 125

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Catch all episodes here. Episode Summary. Meet Jamie.

Social Media 125

Social Media Airlines Marketing Apple 125

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

Sprout Social

MARCH 17, 2021

social marketers can all agree it’s one challenge that calls for some creative problem solving. While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all. In recent years, it feels as if organic social reach is on the decline.

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Social Media Strategy Upcoming Engagement 134

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. So how can today’s marketers respond to the drive towards mobile marketing?

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Mobile Strategy Marketing Insurance 191

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. But, don’t worry.

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Marketing Authentication Template Templates 102

Later

AUGUST 28, 2020

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live. LinkedIn Live.

Hosting 84

Hosting Eventful Class Instagram 84

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing. Now you want to think about email marketing, separate from the newsletter. Image via BigStockPhoto.com.

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Hosting URL Newsletter Analytics 160

Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! 24Social Narrative is a monthly, quarterly or yearly subscription that provides you with narrated lifestyle photos and caption templates to elevate your social media presence so you can have an overall social strategy.

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Hosting Collaboration Template Templates 52

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

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YouTube Trends Strategy Content 139