Hosting, Library and Social Media - Social Media Informer

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? But today, Airbnb boasts 7.7 The company also recorded a whopping $2.2

Communities

Communities Social Media Strategy UGC

What is Social Media Governance?

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Want to hear more from renowned B2B marketing leaders?

Social Media

Social Media B2B Apple Policies

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. Jeff Pooley, Professor of Media and Communication at Muhlenberg College. Jeff challenges marketing leaders to think about social media and self. Want to hear more from famous B2B marketing leaders?

Authentication

Authentication Social Media B2B Apple

2023 Guide to Franchise Social Media Marketing

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media

Social Media HootSuite Guidelines Marketing

How Brands Can Celebrate Juneteenth on Social Media

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media

Social Media Brands Creative Commons Education

Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

B2B

B2B Company Social Media Apple

Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media

Social Media Public Domain Creative Commons Fair Use

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

Oktopost

MAY 4, 2022

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture. Catch all episodes here.

Social Media

Social Media B2B Apple Authentication

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

Social Media Management

Social Media Management Social Media Case Study HootSuite

5 questions to ask before starting a new social media account

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions

Questions Social Media Platform Metrics

Unlocking Value in the Creator Economy with Web3

The Realtime Report

NOVEMBER 1, 2023

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027.

Proposal

Proposal Metrics YouTube Advertising

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

Because people crave credible and quality content on social media. Lee also publishes The State of B2B Influencer Marketing Report and is the host of the Inside B2B Influence podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Influencer

Influencer B2B Marketing Apple

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration

Collaboration How To Education Team

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase.

Engagement

Engagement B2B Apple How To

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. Stay in the Loop.

Team

Team B2B Apple Marketing

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report

Report Social Media Yahoo Analysis

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

FEBRUARY 16, 2022

Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary.

B2B

B2B Apple Hosting Meeting

13 of the Best Free Social Media Management Tools

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management

Social Media Management Social Media Tools URL

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B

B2B Communities Apple Hosting

How to Create a Social Media Post Schedule in Three Easy Steps

agora pulse

MAY 24, 2018

A social media post schedule can save you time, and also help you get better results with your social media strategy. The good news is that you can create a social media posting schedule in three easy steps. Choose Your Social Media Platforms. Social media posting is the same way.

Social Media

Social Media How To LinkedIn Instagram

How to Create a Social Media Post Schedule in Three Easy Steps

agora pulse

MAY 24, 2018

A social media post schedule can save you time, and also help you get better results with your social media strategy. The good news is that you can create a social media posting schedule in three easy steps. Choose Your Social Media Platforms. Social media posting is the same way.

Social Media

Social Media How To LinkedIn Instagram

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Want to hear more from renowned marketing leaders?

B2B

B2B Apple Hosting Analytics

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Of course, the joke here is that the New York Public Library is a. well, library.

Social Media

Social Media SMS UGC Marketing

The Cure for Imposter Syndrome as a Marketer

Oktopost

JULY 13, 2022

Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

B2B

B2B Marketing Apple Microsoft

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media

Social Media Marketing Curata Influencer

Audience engagement: What it is and tips to improve it

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement

Engagement Tips Loyalty Metrics

Rick Haring on the Value of Risk-Taking and Failure

Oktopost

JULY 22, 2021

With over 18 years of experience, his knowledge of Digital Sales and Marketing Strategy, lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are an asset to the organization. Stay in the Loop. Catch all episodes here. Like What You Heard?

B2B

B2B Apple Loyalty Hosting

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

MARCH 10, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Team

Team B2B Apple Marketing

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop. Catch all episodes here. Like What You Heard?

Brands

Brands Content B2B Apple

Jason Miller on Slaying Mediocrity

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. His time at LinkedIn was epic.

Microsoft

Microsoft B2B Apple Conference

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

FEBRUARY 2, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Data

Data B2B Apple Marketing

Julia Polisuk on Building Unstoppable Demand Generation Machines

Oktopost

JUNE 24, 2021

She is known in her craft as an extremely versatile B2B marketing professional with hands-on experience in demand generation, growth hacking, inbound marketing, SEO, SEM, social media and marketing automation. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

B2B

B2B Apple Authentication YouTube

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

SEPTEMBER 15, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B

B2B Apple Marketing Authentication

Suz Barton on Using Employee Advocacy for Social Selling

Oktopost

MARCH 2, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B

B2B Apple Meeting Authentication

Natalie Binns on the State of B2B Marketing

Oktopost

JUNE 17, 2021

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop.

B2B

B2B Marketing Apple Authentication

Why Product Marketing Should Own Twitter

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Meet Shoshana Kordova.

Products

Products Twitter Marketing Real Estate

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

JULY 11, 2016

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more. Library of Templates. Propel your Social Media now!

Eventful

Eventful Trends Social Media Template

Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

Oktopost

MARCH 24, 2022

Director of Social Media and Content Strategy at Corel Corporation, Stephanie Carls, spills the tea on what it takes to lead incredibly successful employee advocacy programs. Defining the “Why” behind your social presence—and living that reason in every social post you create. Catch all episodes here. Stay in the Loop.

B2B

B2B Apple Hosting Meeting

10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign

Campaign Tools Social Media Facebook

Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

NOVEMBER 10, 2021

Good leadership starts with trust and that’s exactly how the CMO of Fuze, Eric Hanson found himself getting brutally honest with host Jennifer Gutman on this podcast episode of Radically Transparent. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B

B2B Apple Avatar Hosting

10 Key Areas Holding Back your Social Advocacy Program

Oktopost

JULY 28, 2022

Meet the Host. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

B2B

B2B Apple Sample Samples

Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022

The Realtime Report

DECEMBER 14, 2021

” – Arlene Pellicane, MA, author of Screen Kids and host of the “Happy Home” podcast. Buy books or borrow books from the library that will interest your children. – Arlene Pellicane, MA, author of Screen Kids and host of the “Happy Home” podcast. The “host” selects the refreshments!) – Naomi S.

Tips

Tips Hosting iPhone Research

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

JULY 6, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Organization

Organization B2B Apple Meeting

Auseh Britt on Navigating the Return of Events

Oktopost

AUGUST 26, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Eventful

Eventful B2B Apple Hotels

Airbnb Social Media Strategy: Sharing Stories, Building Community

What is Social Media Governance?

Trending Sources

The Key to Finding Balance between Authenticity & Performance on Social Media

2023 Guide to Franchise Social Media Marketing

How Brands Can Celebrate Juneteenth on Social Media

Natalie Binns on Who Should Own Social Media at a B2B Company

Can I Use This Photo on Social Media? Understanding Image Copyright

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

10 Books Every Social Media Manager Should Read in 2020

5 questions to ask before starting a new social media account

Unlocking Value in the Creator Economy with Web3

Lee Odden on Getting the Most Out of Influencer Marketing

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Justin Levy on How to Grow Reach without Driving Down Engagement

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Amisha Gandhi on Building a Meaningful Customer Experience

13 of the Best Free Social Media Management Tools

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

How to Create a Social Media Post Schedule in Three Easy Steps

How to Create a Social Media Post Schedule in Three Easy Steps

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The Cure for Imposter Syndrome as a Marketer

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Audience engagement: What it is and tips to improve it

Rick Haring on the Value of Risk-Taking and Failure

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

What it Means to Create “Fit Content”: A Story of Brand Identity

Jason Miller on Slaying Mediocrity

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Julia Polisuk on Building Unstoppable Demand Generation Machines

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Suz Barton on Using Employee Advocacy for Social Selling

Natalie Binns on the State of B2B Marketing

Why Product Marketing Should Own Twitter

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

10 Free Facebook Marketing Tools for your Social Media Campaigns

Fuze CMO on Why Great Leadership Starts with Trust

10 Key Areas Holding Back your Social Advocacy Program

Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022

How an Employee Advocacy Program Positively Impacts an Organization

Auseh Britt on Navigating the Return of Events

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