Direct Marketing Observations

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15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. From having great hosts to having great participants, you need both to succeed. So what have I learned?

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Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. The subject was obviously about Non Profit Organizations and how social media can play favorably with them.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. If I have left any out, please drop me a line and include it in the comments section.

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Relationships In A Socially Connected World

Direct Marketing Observations

Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world. The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient.

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. It is virtually impossible to avoid rubbing bumpers with social media on a day-in and day-out basis. It’s not just Twitter and Facebook anymore either.

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Sure I love the conversation but…

Direct Marketing Observations

We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Well we have evolved.

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