Measuring your social output
Jeff Esposito
JUNE 13, 2011
Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. If you are selling (or completing another transaction) online, track all traffic using a targeted URL (ex: [link] ). If you can’t do this through your site’s tracking system, you can use coupons or short URLs that tie back to social media.
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