Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills.

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Top Five: New Whatsapp for Business

Sherrilynne Starkie

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Hootsuite is one of the first partners to implement the API. Sponsored Moments come to Twitter. Twitter is converting Moments into its version of Snapchat’s Publisher Stories. Sherrilynne Starkie. followers . Find out more here.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. And of course, software skills are paramount.

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Must have digital skills for PR pros

Sherrilynne Starkie

Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. HubSpot and Hootsuite both offer certification too.

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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. They continuously track innovation and trends to keep at the cutting edge in an environment of constant change. Social media success requires strategy and planning.

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Industry certification a must for social media career success

Sherrilynne Starkie

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite).

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