How To: Measure Success For a Product Launch
Waxing UnLyrical
OCTOBER 12, 2016
Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. HOW WAS I GOING TO SELL THIS THING?
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