Sherrilynne Starkie
FEBRUARY 19, 2018
I have achieved Hootsuite Social Marketing Certification! Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials. In Ottawa, about 30 people have the social marketing certificate.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.
Sherrilynne Starkie
MAY 9, 2018
Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Hootsuite announces integration with Pinterest. followers . Follow List.
Sherrilynne Starkie
MARCH 14, 2018
As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There is no doubt that social media, when done right, is a time suck. Social video generates 1,200 per cent more shares than text and images combined. Special Tricks.
Sherrilynne Starkie
AUGUST 27, 2018
But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.
Sherrilynne Starkie
APRIL 24, 2018
British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.
Expert insights. Personalized for you.
139 
Let's personalize your content