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Social Media Marketing for Beginners: 10 Tips

Hootsuite

There are plenty of social listening tools out there, but we (obviously) recommend Hootsuite. Regularly check in on the metrics that are meaningful to you ( reach, engagement, click-through rates , and so on)—looking back is what will help you move forward with confidence. Hootsuite Academy is here to help you really nerd out.

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The Only Instagram Metrics You Really Need to Track in 2022

Hootsuite

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate. Reach and reach rate.

Metrics 74
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you a Hootsuite user? Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. What metrics should we track to measure social media success? Hootsuite’s Nick Martin had this to say: “[Never] copy and paste the content that is created [in AI tools].

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Try Hootsuite’s Inbox today. For example, if you set your team up with Hootsuite, you also get: Shared Canva templates for on-brand content: Earlier I mentioned how important consistency is. Hootsuite does that, too. Hootsuite Analytics makes it easy to see everything you need instantly. Don’t know what to track?

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

Hootsuite surveyed employees and learned that different teams wanted different social resources. Hootsuite created a content council to make sure employees have access to the content they’re most likely to share. Hootsuite runs an ongoing incentive program anchored by a monthly contest. Hootsuite Analytics. Get Started.