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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. You need Social Listening Software (AKA Social Media Monitoring Software). ” You need Social Analytics Software.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social Media Management Tools. Although there is some overlap in functionality with the monitoring tools above, social media management tools are generally more action-oriented. They are more focused on engaging in social media conversations than simply tracking them.

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