Waxing UnLyrical

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

HootSuite. I’ve been a HootSuite fan for a long time. It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. Post Planner.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Lists are as important as you think they are. Yes, really!

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

List at #5 below. Here is an alphabetical list of 20 highly recommended social listening tools to help you sharpen your social ears. HootSuite Insights. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. AgoraPulse. BrandWatch.

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How To Use Twitter For PR

Waxing UnLyrical

Using Twitter lists smartly. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying. I’m still surprised at the number of people who don’t use a dashboard such as HootSuite (my dashboard of choice).

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

List about five categories where threats or barriers could exist. Rewrite the list of barriers that you circled on a separate sheet of paper and number them. Other objectives can then be listed in priority of importance. This is a group exercise for an internal team working for a client. One checkmark per idea.) Tally the votes.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

In my condensed timeline, focusing on my email list became critical to help me amass an audience in which to build community and eventually sell to. Side note: do you know how damn important an email list is? First, we had to understand what we were measuring. I first had to provide something of value in exchange for information.

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15 Top iPhone Apps for Work and Play

Waxing UnLyrical

As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not. So I put together a list of my 15 top iPhone apps for you, in case you have been evaluating your own use of apps. Communication. Social networks. Again, not a big deal.

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