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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140
Mobile SMS Hitwise Marketing 140
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

NOVEMBER 11, 2014

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.

Mobile 164
Mobile Publishing Hitwise Patterns 164
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